The Dallas Cowboys Cheerleaders have joined forces with Novartis for a powerful awareness campaign focused on one critical message: early detection of breast cancer can save lives.
The initiative blends personal stories with public advocacy.

The campaign, titled “Your Attention, Please,” encourages women to understand their personal breast cancer risk and remain proactive with routine screenings.
Through visibility and storytelling, the effort aims to replace fear with education and empowerment.

Several Cowboys Cheerleaders have stepped forward to share deeply personal family experiences.
Their voices transform the campaign from a medical message into a human one rooted in lived reality.

Among them is Julissa Garcia, whose connection to the cause began at a young age.
Garcia was only fourteen years old when her mother was diagnosed with breast cancer.

“I was very scared and frightened,” Garcia, now twenty four, recalled.
“My mom is my best friend. She’s my biggest supporter and my number one cheerleader in life.”

Garcia’s mother, Christina, was forty three when she skipped her annual mammogram.
That single missed appointment would ultimately alter the course of their family’s life.

When Christina returned to the doctor the following year, physicians discovered a small lump.
She was diagnosed with stage one breast cancer at age forty four.

“That one year she didn’t go to her screening truly changed her life,” Garcia said.
“And it changed my life as well in ways I never expected.”

The diagnosis transformed Garcia’s understanding of health, prevention, and personal responsibility.
It also became the foundation of her advocacy today.

Garcia grew up in Odessa, Texas, where her parents run a trucking business hauling sand and gravel across West Texas and New Mexico.
Her mother’s strength shaped the person she would later become.

“She is the best mom a girl could ever ask for,” Garcia said.
“Everything that I am and everything that I will be is because of my mom.”

Garcia vividly remembers accompanying her mother through treatment.
Chemotherapy sessions, radiation appointments, and long days at the hospital became part of everyday life.

“I remember watching her show up and fight every single day,” Garcia said.
“It was incredibly challenging for our entire family emotionally and physically.”

Those memories remain close to the surface even now.
Garcia describes profound gratitude for every moment she continues to share with her mother.

“I thank God every day that I still have her,” she said.
“Every FaceTime call, every conversation, every moment still feels like a blessing.”

Now, more than a decade after Christina was declared cancer free, Garcia uses her platform intentionally.
She wants young women to understand that awareness must begin early.

Through the Novartis partnership, Garcia hopes to encourage others to advocate for themselves.
She believes education replaces fear when women feel empowered rather than overwhelmed.

“Don’t wait,” Garcia emphasized.
“Early detection can truly make all the difference in the world.”

She also stresses that breast health is not something to postpone or ignore.
Routine self checks and medical screenings should be treated as acts of self respect.

Garcia is not alone in that message.
Fellow Cowboys Cheerleader Trinity Miles carries her own deeply personal connection to the cause.

Miles’ cousin, Annmarie, was diagnosed with breast cancer in 2021.
She was only forty years old and undergoing her very first mammogram.

Just two days after the screening, Annmarie was called back for a biopsy.
Within a week, she was preparing for a double mastectomy.

“The speed at which everything happened was overwhelming,” Miles, now twenty three, shared.
“Life changed almost instantly for our entire family.”

At the time of the diagnosis, Annmarie had three young children.
They were just seven, six, and two years old.

“That reality reminded everyone why she was fighting so hard,” Miles said.
“She wanted to be there for her kids and watch them grow.”

Annmarie’s journey left a lasting impact on Miles.
She describes her cousin as a symbol of resilience, vulnerability, and extraordinary bravery.

Today, Annmarie is cancer free and on the other side of treatment.
Her survival story fuels Miles’ passion for early screening awareness.

“What her experience taught me is that cancer doesn’t always wait,” Miles explained.
“It doesn’t always follow the timeline people expect.”

Miles now urges women not to rely solely on age based screening guidelines.
She believes listening to one’s body and advocating for care can be life saving.

The “Your Attention, Please” campaign emphasizes exactly that point.
It encourages women to understand individual risk factors rather than assume immunity.

Additional Cowboys Cheerleaders, including Charly Barby and Kelly Villares, have also participated.
Together, they amplify a message of collective responsibility and community support.

The campaign reframes breast cancer awareness as an ongoing conversation.
It is not limited to one month or symbolic gestures alone.

By sharing personal narratives, the cheerleaders humanize the statistics.
They remind audiences that behind every diagnosis is a family, a future, and a life interrupted.

Novartis developed the initiative to promote informed decision making.
The goal is not to create fear, but to inspire proactive health behavior.

Medical experts consistently emphasize that early stage detection dramatically improves outcomes.
Yet many women delay or skip screenings due to fear, scheduling, or misinformation.

The campaign directly addresses those barriers.
It encourages women to ask questions, seek knowledge, and prioritize routine care.

For Garcia, advocacy is personal, not performative.
Her mother’s experience reshaped how she views health responsibility.

She now treats self care as a non negotiable part of life.
Breast health, mental health, and preventive care are all interconnected in her view.

Miles echoes that sentiment.
She believes strength lies not in ignoring vulnerability, but in addressing it early.

Both women emphasize that empowerment begins with information.
Understanding risk leads to action, and action saves lives.

Their stories resonate because they reflect realities faced by countless families.
Breast cancer does not discriminate based on age, background, or lifestyle.

The Dallas Cowboys Cheerleaders’ involvement brings visibility to the message.
Their platform reaches audiences far beyond traditional health campaigns.

By partnering with Novartis, they merge influence with purpose.
The result is a campaign grounded in empathy rather than abstraction.

As Garcia marks ten years since her mother became cancer free, her message remains clear.
Awareness should inspire courage, not fear.

“I want people to feel empowered,” she said.
“Because awareness leads to action, and action can save lives.”

Through honesty and vulnerability, the campaign delivers that truth.
It reminds women everywhere that their health deserves attention today, not someday.