Noted Cowboys legend Troy Aikman criticizes Lamar Jackson’s unsuccessful No. 8 trademark litigation

Troy Aikman arrives on the red carpet for the 2023 Pro Football Hall of Fame Enshrinement at Tom Benson Hall of Fame Stadium.

Dallas Cowboys legend Troy Aikman is breaking his silence on the lawsuit challenging his trademark for the use of the No. 8 that was made by Baltimore Ravens star quarterback Lamar Jackson last year.

Earlier this week, Jackson withdrew his challenge of the trademark. He withdrew the challenge with prejudice, meaning he can never file the lawsuit again.

Following the news, Aikman took to social media to rip the initial lawsuit challenging his trademark, which was filed by his company FL101.

AIkman shared an article about Jackson’s decision on Instagram Stories with a brief comment.

Troy Aikman / Instagram

“From day one, this lawsuit had no merit, a fact underscored by its with-prejudice withdrawal,” Aikman wrote on the ‘Gram.

Aikman’s attorney also responded to the news with a statement to ESPN.

“The withdrawal of Mr. Jackson’s oppositions was voluntarily done by Mr. Jackson in the wake of some TTAB decisions that have gone against him,” Aikman’s attorney Brad D. Rose wrote. “In my view, these “with prejudice withdrawals” are an acknowledgement that Mr. Jackson’s claims were an overreach and should never have been brought in the first place.”

Aikman’s trademark covers the word “EIGHT” for use on items like apparel, beer, bags, and energy drinks. Jackson, meanwhile, has filed trademarks for the phrases “Era 8 by Lamar Jackson,” “Era 8,” and “You 8 yet?”

NFL Hall of Famer Troy Aikman before a game between the New Orleans Saints and the Kansas City Chiefs / Jay Biggerstaff-Imagn Images

Related Posts

Just hours after Green Bay Mayor Eric Genrich spoke with confidence, everything suddenly shifted… as Green Bay Packers president Ed Policy announced a shocking delay of the $120 million Don Hutson Center expansion until 2030. What looked like steady progress now feels uncertain — and fans are left wondering what really changed behind the scenes.

Green Bay, Wisconsin – Just three hours after a public statement from Eric Genrich, Ed Policy made a surprising announcement that has shaken the Packers community. The Green…

A deep sense of shock and sorrow now surrounds the Kansas City Chiefs as news emerges of a 6-time Pro Bowl legend’s tragic passing at 65 — and the fact that authorities are now investigating only adds a layer of unease no one was prepared for. This isn’t just loss… it’s a story that feels heavier the more details begin to surface.

The football world is mourning after the reported passing of former NFL star safety Joey Browner at the age of 65. The tragic news has shocked fans across the…

For weeks, the noise kept growing… and now the truth finally hits. The Dallas Cowboys’ hopes of landing Myles Garrett have just been addressed directly by the Cleveland Browns GM — and the message changes everything fans thought they knew. What once felt possible now carries a completely different weight.

It’s the end of March in the NFL and if you’re a fan of any team–certainly a fan of the Dallas Cowboys–you’d like to be able to cling…

🚨BREAKING: MAHOMES JUST SENT A CHILL THROUGH THE LEAGUE — Patrick Mahomes delivered a quiet message to Chiefs Kingdom, but insiders say it hit harder than any headline. This wasn’t noise… it was a cold, calculated signal that something dangerous is brewing in Kansas City. 👀🔥👇👇

KANSAS CITY — The 2025 season did not end the way the Kansas City Chiefs or their fans had hoped. For a franchise that has spent the last several years…

🚨BREAKING: BALTIMORE IS ABOUT TO PAY BIG — Zay Flowers just ignited contract chaos after Lamar Jackson dropped a cryptic “dat deal” hint, and insiders say the extension is already in motion. This isn’t just business… it’s a rising star about to cash in as the WR market explodes. 👀🔥👇👇

While quarterback Lamar Jackson watched several teammates depart this offseason, the Baltimore Ravens appear increasingly determined to keep one of his closest allies in place. Wide receiver…

Age was supposed to slow him down… but instead, it’s making the San Francisco 49ers think even bigger. A 34-year-old still dominating with a 70.7 PFF grade has insiders whispering about a move that could shake the entire roster — and if it happens, it won’t just be bold… it’ll be a statement no one saw coming.

The San Francisco 49ers remain firmly in win-now mode heading into the 2026 NFL season, and they are showing no signs of slowing down in their pursuit…