Lucchese Bootmaker, a heritage brand with deep roots in El Paso, is in the spotlight as the Dallas Cowboys Cheerleaders prepare to wear custom boots for the annual “My Cause, My Boots” game.
Handmade at Lucchese’s El Paso factory, the boots will feature colored stars representing causes chosen by each cheerleader. The initiative, set for Sunday, Nov. 23, during the Cowboys’ matchup against the Philadelphia Eagles at AT&T Stadium, highlights personal advocacy and community impact.
Cheerleaders will use their custom boots to raise awareness for issues including pregnancy and infant loss, domestic violence, food insecurity and heart health.
Highlighted Dallas Cowboys Cheerleaders and causes:
- Reece Weaver: Pregnancy and Infant Loss Awareness, supporting Beckett’s Blessing Box
- Kleine Powell: Kentucky community organizations, including schools, food insecurity, preservation and farming
- Madeline Salter: Domestic Violence Awareness
- Kylie Dickson: Atrial Fibrosis Awareness, in honor of her grandmother
Founded in San Antonio in 1883 by Sam Lucchese, Lucchese Bootmaker moved its operations to El Paso in June 1986. In February, the company opened a flagship store in Downtown El Paso, its 20th location in Texas and 27th nationwide. The store is located next to the Plaza Theatre.
Dallas Cowboys x Lucchese? Collab you’ve been waiting for
Lucchese partnered with the Dallas Cowboys to launch a line of boots celebrating the NFL team, featuring styles for men, women and, for the first time in the brand’s 140-year history, young girls.
“This collection not only captures the spirit of the Cowboys but also extends our legacy to the next generation,” said Doug Hogue, vice president of product at Lucchese.
The boots feature the team’s iconic star logo and colors: dark blue, bright white and silver. Prices range from $3,495 for the navy-and-white “The 1960” to $995 for the all-white “Gina,” inspired by the Cowboys cheerleaders. The children’s version, “Little Gina,” costs $275.
El Paso Times reporter Natassia Paloma contributed to this report.
This article originally appeared on El Paso Times: Dallas Cowboys news: Cheerleaders wear El Paso Lucchese boots for causes
