{"id":98981,"date":"2025-09-26T11:34:40","date_gmt":"2025-09-26T11:34:40","guid":{"rendered":"https:\/\/sportnews.azontree.com\/?p=98981"},"modified":"2025-09-26T11:34:40","modified_gmt":"2025-09-26T11:34:40","slug":"taylor-swift-makes-super-bowl-halftime-decision-insider-says","status":"publish","type":"post","link":"https:\/\/sportnews.azontree.com\/?p=98981","title":{"rendered":"Taylor Swift Makes Super Bowl Halftime Decision, Insider Says"},"content":{"rendered":"<div id=\"post-featured-container-id\">\n<div id=\"post-featured\">\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/heavy.com\/wp-content\/uploads\/2025\/09\/Taylor-Swift-Super-Bowl.jpg?quality=65&amp;strip=all&amp;w=780\" sizes=\"auto, (max-width: 820px) 95vw, 780px\" srcset=\"https:\/\/heavy.com\/wp-content\/uploads\/2025\/09\/Taylor-Swift-Super-Bowl.jpg?quality=65&amp;strip=all&amp;w=780 780w, https:\/\/heavy.com\/wp-content\/uploads\/2025\/09\/Taylor-Swift-Super-Bowl.jpg?quality=15&amp;strip=all&amp;w=1100 1100w, https:\/\/heavy.com\/wp-content\/uploads\/2025\/09\/Taylor-Swift-Super-Bowl.jpg?quality=65&amp;strip=all&amp;w=1350 1350w\" alt=\"Taylor Swift Makes Super Bowl Halftime Decision, Insider Says\" width=\"780\" height=\"439\" \/><\/figure>\n<\/div>\n<\/div>\n<p>After global pop music megastar Taylor Swift and Kansas City Chiefs future Hall of Fame tight end Travis Kelce began dating in 2023, Swift became a regular and highly visible presence at Chiefs games \u2014 and the NFL was 100 percent for it. According to the communications consulting firm IDX, the NFL made a deliberate decision to \u201clean in\u201d to what has come to be called \u201cThe Swift Effect.\u201d<\/p>\n<p>That term refers to to the boost in TV viewership, especially among women viewers, for NFL games created by Swift\u2019s presence, an effect felt even at games that did not involve the Chiefs.<\/p>\n<p>After Kelce, 35, finally popped the question in August, and Swift \u2014 who is also 35 \u2014 said yes, it seemed only natural that the superstar, with a new album, <em>The Life of a Showgirl<\/em>, to be released on October 3, should deliver the ultimate \u201cSwift Effect\u201d by performing at halftime of Super Bowl 60 in February.<\/p>\n<div>\n<p>&nbsp;<\/p>\n<\/div>\n<h2>Goodell Dropped Strong Hint of Swift Performance<\/h2>\n<p>In an interview on NBC\u2019s long-running Today Show September 3, NFL commissioner Roger Goodell dropped a strong hint that Swift would, indeed, play the Super Bowl halftime show.<\/p>\n<p>But he spoke too soon \u2014 at least according to a new report published Wednesday by entertainment industry insider Rob Shuter.<\/p>\n<p>Swift appears to have called off negotiations to perform at the Febraury 8 NFL Championship game \u2014 a game which could easily feature her fianc\u00e9 Kelce and the Chiefs who have played in five of the last six Super Bowls, winning three of them.<\/p>\n<p>According to Shuter\u2019s report, Swift felt disrespected by the NFL which refused to meet her usual conditions for a performance.<\/p>\n<div>\n<p>&nbsp;<\/p>\n<\/div>\n<h2>NFL Does Not Pay Halftime Performers<\/h2>\n<p>One of those conditions was money. The NFL doesn\u2019t pay any. The league expects musicians to play the Super Bowl halftime show purely for \u201cexposure,\u201d and indeed a performance at the Super Bowl can be a career-maker, a certain seal of validation that an artist has reached true superstar status.<\/p>\n<p>But Swift has already achieved a stratospheric level of stardom that puts her beyond that point.<\/p>\n<p>\u201cShe wasn\u2019t asking for favors, she was asking for respect,\u201d said one music industry exec quoted by Shuter. \u201cTaylor knows her worth. She knows the kind of ratings she brings, the global attention she commands. She wasn\u2019t about to hand that over for free.\u201d<\/p>\n<p>The exec continued, emphasizing that \u201cTaylor Swift doesn\u2019t need \u2018exposure.\u2019 She wanted a deal that reflected her value.\u201d<\/p>\n<div>\n<p>&nbsp;<\/p>\n<\/div>\n<h2>Swift Demanded Ownership of Performance<\/h2>\n<p>In addition to the issue of payment, Swift \u2014 who exercises a level of control over her career and her intellectual property not available to most music industry artists \u2014 required the rights to full ownership of her performance, as well as advertising slots during the game in which she could promote her own projects.<\/p>\n<p>But the NFL said no dice.<\/p>\n<p>\u201cThe NFL, along with sponsor Apple Music, had been determined to land her for 2026 after years of speculation. But with both sides refusing to budge, the deal is dead \u2013 for now,\u201d Shuter reported in his newsletter.<\/p>\n<p>\u201cShe doesn\u2019t need the Super Bowl,\u201d one industry veteran told Shuter. \u201cBut the Super Bowl absolutely needs her. Without Taylor, it\u2019s just another halftime show.\u201d<\/p>\n<p>Given that data shows surges in NFL TV viewership up to nine percent when Swift does nothing more than sit in a skybox at Arrowhead Stadium to cheer on Kelce and the Chiefs, the ratings boost for the Super Bowl seemed likely to shatter records if Swift actually gave a halftime performance<\/p>\n<p>By failing to concede to Swift\u2019s conditions, Shuter wrote, \u201cthe sense inside the industry is that the NFL fumbled the chance of a lifetime.\u201d<\/p>\n<div>\n<p>&nbsp;<\/p>\n<\/div>\n<p>Jonathan Vankin JONATHAN VANKIN is an award-winning journalist and writer who now covers baseball and other sports for Heavy.com. He twice won New England Press Association awards for sports feature writing. He was a sports editor and writer at The Daily Yomiuri in Tokyo, Japan, covering Japan Pro Baseball, boxing, sumo and other sports. More about Jonathan Vankin<\/p>\n<h2>More Heavy on Chiefs<\/h2>\n<p>Loading more stories<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pop megastar Taylor Swift has reportedly made up her mind about the Super Bowl halftime show.<\/p>\n","protected":false},"author":6,"featured_media":98984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-98981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nfl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taylor Swift Makes Super Bowl Halftime Decision, Insider Says - NEWS USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportnews.azontree.com\/?p=98981\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Swift Makes Super Bowl Halftime Decision, Insider Says - NEWS USA\" \/>\n<meta property=\"og:description\" content=\"Pop megastar Taylor Swift has reportedly made up her mind about the Super Bowl halftime show.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportnews.azontree.com\/?p=98981\" \/>\n<meta property=\"og:site_name\" content=\"NEWS USA\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-26T11:34:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportnews.azontree.com\/wp-content\/uploads\/2025\/09\/avtvip-19-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MrThanh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MrThanh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sportnews.azontree.com\/?p=98981\",\"url\":\"https:\/\/sportnews.azontree.com\/?p=98981\",\"name\":\"Taylor Swift Makes Super Bowl Halftime Decision, Insider Says - NEWS USA\",\"isPartOf\":{\"@id\":\"https:\/\/sportnews.azontree.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sportnews.azontree.com\/?p=98981#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sportnews.azontree.com\/?p=98981#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sportnews.azontree.com\/wp-content\/uploads\/2025\/09\/avtvip-19-5.jpg\",\"datePublished\":\"2025-09-26T11:34:40+00:00\",\"dateModified\":\"2025-09-26T11:34:40+00:00\",\"author\":{\"@id\":\"https:\/\/sportnews.azontree.com\/#\/schema\/person\/850fd1b8bcb1d322b7f0a04b3d2f18ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/sportnews.azontree.com\/?p=98981#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sportnews.azontree.com\/?p=98981\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sportnews.azontree.com\/?p=98981#primaryimage\",\"url\":\"https:\/\/sportnews.azontree.com\/wp-content\/uploads\/2025\/09\/avtvip-19-5.jpg\",\"contentUrl\":\"https:\/\/sportnews.azontree.com\/wp-content\/uploads\/2025\/09\/avtvip-19-5.jpg\",\"width\":900,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sportnews.azontree.com\/?p=98981#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sportnews.azontree.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Taylor Swift Makes Super Bowl Halftime Decision, Insider Says\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sportnews.azontree.com\/#website\",\"url\":\"https:\/\/sportnews.azontree.com\/\",\"name\":\"NEWS USA\",\"description\":\"Your Daily Dose of Sports News and Updates\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sportnews.azontree.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sportnews.azontree.com\/#\/schema\/person\/850fd1b8bcb1d322b7f0a04b3d2f18ec\",\"name\":\"MrThanh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sportnews.azontree.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8c8f2d90ff2a21a61a5e6bc0619622a5021fc65353885d9d7b3db1c8c7c1ca8d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8c8f2d90ff2a21a61a5e6bc0619622a5021fc65353885d9d7b3db1c8c7c1ca8d?s=96&d=mm&r=g\",\"caption\":\"MrThanh\"},\"url\":\"https:\/\/sportnews.azontree.com\/?author=6\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Taylor Swift Makes Super Bowl Halftime Decision, Insider Says - NEWS USA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sportnews.azontree.com\/?p=98981","og_locale":"en_US","og_type":"article","og_title":"Taylor Swift Makes Super Bowl Halftime Decision, Insider Says - NEWS USA","og_description":"Pop megastar Taylor Swift has reportedly made up her mind about the Super Bowl halftime show.","og_url":"https:\/\/sportnews.azontree.com\/?p=98981","og_site_name":"NEWS USA","article_published_time":"2025-09-26T11:34:40+00:00","og_image":[{"width":900,"height":900,"url":"https:\/\/sportnews.azontree.com\/wp-content\/uploads\/2025\/09\/avtvip-19-5.jpg","type":"image\/jpeg"}],"author":"MrThanh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"MrThanh","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sportnews.azontree.com\/?p=98981","url":"https:\/\/sportnews.azontree.com\/?p=98981","name":"Taylor Swift Makes Super Bowl Halftime Decision, Insider Says - NEWS USA","isPartOf":{"@id":"https:\/\/sportnews.azontree.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sportnews.azontree.com\/?p=98981#primaryimage"},"image":{"@id":"https:\/\/sportnews.azontree.com\/?p=98981#primaryimage"},"thumbnailUrl":"https:\/\/sportnews.azontree.com\/wp-content\/uploads\/2025\/09\/avtvip-19-5.jpg","datePublished":"2025-09-26T11:34:40+00:00","dateModified":"2025-09-26T11:34:40+00:00","author":{"@id":"https:\/\/sportnews.azontree.com\/#\/schema\/person\/850fd1b8bcb1d322b7f0a04b3d2f18ec"},"breadcrumb":{"@id":"https:\/\/sportnews.azontree.com\/?p=98981#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sportnews.azontree.com\/?p=98981"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sportnews.azontree.com\/?p=98981#primaryimage","url":"https:\/\/sportnews.azontree.com\/wp-content\/uploads\/2025\/09\/avtvip-19-5.jpg","contentUrl":"https:\/\/sportnews.azontree.com\/wp-content\/uploads\/2025\/09\/avtvip-19-5.jpg","width":900,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/sportnews.azontree.com\/?p=98981#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sportnews.azontree.com\/"},{"@type":"ListItem","position":2,"name":"Taylor Swift Makes Super Bowl Halftime Decision, Insider Says"}]},{"@type":"WebSite","@id":"https:\/\/sportnews.azontree.com\/#website","url":"https:\/\/sportnews.azontree.com\/","name":"NEWS USA","description":"Your Daily Dose of Sports News and Updates","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sportnews.azontree.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sportnews.azontree.com\/#\/schema\/person\/850fd1b8bcb1d322b7f0a04b3d2f18ec","name":"MrThanh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sportnews.azontree.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8c8f2d90ff2a21a61a5e6bc0619622a5021fc65353885d9d7b3db1c8c7c1ca8d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8c8f2d90ff2a21a61a5e6bc0619622a5021fc65353885d9d7b3db1c8c7c1ca8d?s=96&d=mm&r=g","caption":"MrThanh"},"url":"https:\/\/sportnews.azontree.com\/?author=6"}]}},"_links":{"self":[{"href":"https:\/\/sportnews.azontree.com\/index.php?rest_route=\/wp\/v2\/posts\/98981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportnews.azontree.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportnews.azontree.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportnews.azontree.com\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/sportnews.azontree.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98981"}],"version-history":[{"count":1,"href":"https:\/\/sportnews.azontree.com\/index.php?rest_route=\/wp\/v2\/posts\/98981\/revisions"}],"predecessor-version":[{"id":98985,"href":"https:\/\/sportnews.azontree.com\/index.php?rest_route=\/wp\/v2\/posts\/98981\/revisions\/98985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportnews.azontree.com\/index.php?rest_route=\/wp\/v2\/media\/98984"}],"wp:attachment":[{"href":"https:\/\/sportnews.azontree.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportnews.azontree.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=98981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportnews.azontree.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=98981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}