{"id":86530,"date":"2025-09-01T08:57:17","date_gmt":"2025-09-01T08:57:17","guid":{"rendered":"https:\/\/sportnews.azontree.com\/?p=86530"},"modified":"2025-09-01T08:57:17","modified_gmt":"2025-09-01T08:57:17","slug":"prime-time-in-the-meatpacking-district-austin-butler-joins-the-dallas-cowboys-cheerleaders-at-breitlings-nfl-tailgate","status":"publish","type":"post","link":"https:\/\/sportnews.azontree.com\/?p=86530","title":{"rendered":"Prime Time in the Meatpacking District: Austin Butler Joins the Dallas Cowboys Cheerleaders at Breitling\u2019s NFL Tailgate"},"content":{"rendered":"<div data-journey-hook=\"client-content\" data-testid=\"BodyWrapper\">\n<div>\n<p>That touch of back-to-school cool air was unmistakable on Wednesday evening, when\u2014just before New Yorkers skipped town for the long weekend\u2014they gathered for a block party in Manhattan\u2019s Meatpacking District. Once known for its nightclubs and\u2014as its name implies\u2014wholesale meat processing and packing, it\u2019s now a retail hotbed anchored by a DVF boutique\u2014von Furstenberg was a pioneer of the neighborhood, after all\u2014and a Breitling showroom.<\/p>\n<p>It was here that silver-screen fixture Austin Butler, the new face of Breitling\u2019s campaign touting the Top Time B31 timepiece, was holed up in the shop\u2019s basement as throngs of fans waited for him to emerge. Outside, in a tailgate setup complete with a kitschy inflatable helmet and a turf football field with Breitling-yellow end-zone cocktail bars, the fashion set mixed with football fanatics\u2014the latter seemingly most excited by the watchmaker\u2019s NFL capsule collection and the many real-life players on hand. Among them: Eli Manning, who gamely posed with fans alongside the shimmering Vince Lombardi Trophy, which required a security detail of its own.<\/p>\n<p>\u201cThis is really a gathering of the entire Breitling family,\u201d Thierry Prissert, the brand\u2019s U.S. president, explained to Vogue as guests enjoyed New York-centric tailgate bites from Katz\u2019s Deli and Scarr\u2019s Pizza. \u201cIt\u2019s not often that we\u2019re able to take over an entire city block like this, but the fact that we\u2019re the first official timepiece partner of the NFL, and that we\u2019re hosting Austin, our global ambassador, certainly warranted a party on this level.\u201d<\/p>\n<p>In due time, Butler emerged to much fanfare, joining NFL commissioner Roger Goodell for a moment that made hundreds of unsuspecting commuters stop in their tracks: a surprise performance by the Dallas Cowboys Cheerleaders. On the heels of their newfound stardom outside the football arena thanks to Netflix\u2019s docuseries America\u2019s Sweethearts, the squad stormed the stage in their on-field uniforms to do their signature routine set to AC\/DC\u2019s \u201cThunderstruck,\u201d and\u2014as a traffic jam swelled around the celebration\u2014they closed out the evening with a flawlessly executed kick line; their white cowboy boots flying high.<\/p>\n<figure>Tyler Joe<\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A full city block was shut down in Manhattan\u2019s Meatpacking District for the occasion.<\/p>\n","protected":false},"author":6,"featured_media":86531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[3392],"class_list":["post-86530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nfl","tag-vogue-parties"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - 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