{"id":62023,"date":"2025-06-17T01:37:39","date_gmt":"2025-06-17T01:37:39","guid":{"rendered":"https:\/\/sportnews.azontree.com\/?p=62023"},"modified":"2025-06-17T01:37:39","modified_gmt":"2025-06-17T01:37:39","slug":"dallas-cowboys-cheerleaders-just-made-charlotte-tilbury-its-first-ever-beauty-partner","status":"publish","type":"post","link":"https:\/\/sportnews.azontree.com\/?p=62023","title":{"rendered":"Dallas Cowboys Cheerleaders Just Made Charlotte Tilbury Its First-Ever Beauty Partner"},"content":{"rendered":"
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Courtesy of the brand.<\/cite><\/p>\n

In a bold, first-of-its-kind move into the world of American sports, British beauty brand Charlotte Tilbury has announced a new partnership with the Dallas Cowboys Cheerleaders (DCC), becoming their first-ever official beauty partner. The partnership marks a landmark moment for both the beauty house and iconic cheerleading squad. The DCC have been a notable cheer team throughout the last century \u2014 mostly after the Dallas Cowboys were coined \u201cAmerica’s Team,\u201d which led to their cheerleaders becoming \u201cAmerica’s Sweethearts.\u201d After several years on Country Music Television (CMT), their popular show Dallas Cowboys Cheerleaders: Making the Team<\/em> was transferred to Netflix where it’s now known as just \u201cAmerica’s Sweethearts: Dallas Cowboys Cheerleaders<\/em>.\u201d<\/p>\n

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Courtesy of the brand.<\/cite><\/p>\n<\/figcaption><\/figure>\n

After going viral during season one, this partnership is right on time with season 2 of the docuseries arriving on June 18th. The union is a meeting of two visionary, women-led powerhouses: Charlotte Tilbury MBE, founder and Chief Creative Officer of her namesake beauty brand, and Charlotte Jones, Executive Vice President and Chief Brand Officer of the Dallas Cowboys and the DCC. Together, they share a mission to \u201cempower, celebrate self-expression, and high performance.\u201d The team is also led by head coach Kelly Fineglass and lead choreographer Judy Trammell, who are key figures in the original and Netflix series.<\/p>\n

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Courtesy of the brand.<\/cite><\/p>\n<\/figcaption><\/figure>\n

With this collaboration, fans should expect to see more than just glam moments while the dancers are performing on the field. This collaboration will roll out exclusive social content with the cheerleaders, surprise brand pop-ups, and game-day touch-up stations at AT&T Stadium, where fans can indulge in a bit of Tilbury magic.<\/p>\n

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Courtesy of the brand.<\/cite><\/p>\n<\/figcaption><\/figure>\n

\u201cThe Dallas Cowboys Cheerleaders\u2019 motto is \u2018often imitated but never equalled\u2019, which instantly resonated with me,\u201d Tilbury said in a press release. \u201cI always say innovate, never imitate and dare to dream it, dare to believe it, dare to do it! Since day one, I have set out to disrupt and transform the beauty landscape, just as the DCC has done in the world of sport and entertainment. They have redefined cheerleading and revolutionized the popularity of the sport \u2013 they embody excellence in all its forms! That\u2019s why our first ever sports partnership in the US is a winning match destined to inspire and excite millions.\u201d<\/p>\n

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It\u2019s not Tilbury\u2019s first foray into sport\u2014her recent collaboration with F1 Academy\u2122 put young female racers in the beauty spotlight\u2014but this latest move brings her message of empowerment to an entirely new stage: the NFL.<\/p>\n

So whether you’re watching the Cowboys charge down the field or the DCC dazzle in formation, expect one thing \u2014 every cheer, every step, every smile will now come with a little extra Tilbury glow.<\/p>\n

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Courtesy of the brand.<\/cite><\/p>\n<\/figcaption><\/figure>\n
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Originally Appeared on Teen Vogue<\/p>\n

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Want more style stories from Teen Vogue<\/em>? Check these out:<\/p>\n

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    This announcement comes right before their season 2 return to Netflix.<\/p>\n","protected":false},"author":6,"featured_media":62024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-62023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nfl"],"yoast_head":"\nDallas Cowboys Cheerleaders Just Made Charlotte Tilbury Its First-Ever Beauty Partner - NEWS USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportnews.azontree.com\/?p=62023\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dallas Cowboys Cheerleaders Just Made Charlotte Tilbury Its First-Ever Beauty Partner - NEWS USA\" \/>\n<meta property=\"og:description\" content=\"This announcement comes right before their season 2 return to Netflix.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportnews.azontree.com\/?p=62023\" \/>\n<meta property=\"og:site_name\" content=\"NEWS USA\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-17T01:37:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportnews.azontree.com\/wp-content\/uploads\/2025\/06\/avtvip-2025-06-17T083721.030.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MrThanh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MrThanh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sportnews.azontree.com\/?p=62023\",\"url\":\"https:\/\/sportnews.azontree.com\/?p=62023\",\"name\":\"Dallas Cowboys Cheerleaders Just Made Charlotte Tilbury Its First-Ever Beauty Partner - 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