{"id":4473,"date":"2024-11-04T14:40:48","date_gmt":"2024-11-04T14:40:48","guid":{"rendered":"https:\/\/sportnews.azontree.com\/?p=4473"},"modified":"2024-11-04T14:40:48","modified_gmt":"2024-11-04T14:40:48","slug":"wow-exploiting-americas-sweethearts","status":"publish","type":"post","link":"https:\/\/sportnews.azontree.com\/?p=4473","title":{"rendered":"Wow: Exploiting America’s Sweethearts"},"content":{"rendered":"
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\"Exploiting<\/p>\n<\/div>\n<\/div>

Illustration:Jianan Liu\/HuffPost;Photo:Getty Images, Courtsey of Vivian Williams<\/figcaption><\/figure>\n

In one of the more heartbreaking moments in Netflix\u2019s docuseries \u201cAmerica\u2019s Sweethearts: Dallas Cowboys Cheerleaders,\u201d Victoria Kalina, a four-year veteran of the squad, says that cheering for the Dallas Cowboys is her dream. But it\u2019s also \u201cthe thing that hurts me.\u201d<\/p>\n

Kalina was opening up about her yearslong battle with disordered eating alongside anxiety and depression, all of which flared during her time on the squad. Comments about her weight \u2014 from the cheer squad\u2019s directors as well as her own Instagram followers \u2014\u00a0 led Kalina toward depression and a complicated relationship with her body image.<\/p>\n

\u201cWhen I look [at myself] in the uniform, I\u2019m always like, oh, man, I need to lose at least three pounds,\u201d Kalina said on the Netflix docuseries, which was released today.<\/p>\n

She added that to deal with her depression, she binges and purges food.<\/p>\n

\u201cIt\u2019s a binge to get that feel-good, that empty feeling filled again, but then game time comes, so then you just gotta get into those baby clothes, get into that baby uniform and that cycle just keeps going.\u201d<\/p>\n

Kalina\u2019s experience isn\u2019t new. She and other women on the squad dating back to the \u201970s have experienced eating disorders, been victims of sexual harassment, and dealt with low pay that made it hard to justify being an NFL cheerleader.<\/p>\n

In conjunction with the Netflix docuseries premiere, HuffPost spoke to two former Dallas Cowboys Cheerleaders and one woman who tried out for the team twice.<\/p>\n

Cheering for the Cowboys and wearing the iconic uniform is a dream, the women said, but their experiences with the Cowboys included all the pitfalls that generations of cheerleaders have faced since the cheer squad\u2019s inception in its current form in the \u201970s: body and weight issues, disordered eating, sexual harassment, and low pay.<\/p>\n

Weighing In<\/strong><\/h2>\n

Body image issues and eating disorders have long plagued cheerleaders across the NFL. An old rulebook for the Dallas Cowboys Cheerleaders from the \u201990s forbid gaining weight. Other teams have reportedly put cheerleaders through a \u201cjiggle test ,\u201d which judged their body firmness at the risk of fines and penalties.<\/p>\n

Tami Barber \u2014 a cheerleader in the \u201970s known for her pigtails \u2014 said she developed anorexia because of the expectations the organization put on her.<\/p>\n

\u201cThe self-image [issue] never ends,\u201d Barber said in a 2018 documentary about the Dallas Cowboys Cheerleaders titled \u201cDaughters of the Sexual Revolution.\u201d<\/p>\n

\u201cI will always see the fat girl in the mirror,\u201d she continued, echoing Kalina\u2019s sentiments in Netflix\u2019s new series.<\/p>\n

Squad veterans aren\u2019t the only ones who say they\u2019ve been harmed by the organization\u2019s unrealistic standards. Merely trying out to be one of \u201cAmerica\u2019s Sweethearts\u201d is a grueling process and often requires applicants to upend their lives just for the opportunity.<\/p>\n

Vivian Williams might know that better than anyone. She auditioned to be a Dallas Cowboys Cheerleader in both 2013 and 2014, and prior to her first attempt, she lost 30 pounds in anticipation of what judges were looking for in a cheerleader\u2019s body. Her audition process was documented on CMT\u2019s \u201cDallas Cowboys Cheerleader: Making The Team,\u201d a reality show that ran for 16 seasons from 2006 to 2021.<\/p>\n

During an episode that aired in 2013, four veteran cheerleaders are put on probation because they\u2019ve gained what they\u2019re told is too much weight. Dallas Cowboys Cheerleaders Director Kelli Finglass reveals that the cheerleaders are obligated to maintain their audition weight.<\/p>\n

\u201cIf not, they\u2019re in breach of contract,\u201d Finglass tells the camera.<\/p>\n

Later in the episode, the cameras turn toward Williams when she tries on the famous Dallas Cowboys Cheerleaders uniform: White shorts and boots, blue top tied in a knot and a white vest.<\/p>\n

Finglass, outside of Williams\u2019 earshot, tells others in the room that Williams looks \u201cshort and thick,\u201d that her white cowboy boots are almost to her knees, and that she has \u201chuge quads, like a drumstick.\u201d<\/p>\n

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You stop thinking about food as something that nourishes your body.Vivian Williams, Dallas Cowboys Cheerleader trainee<\/p><\/blockquote>\n<\/div>\n

Williams didn\u2019t know what Finglass had said about her body until she saw the episode air on TV.<\/p>\n

\u201cI think that\u2019s when my anxiety started to develop,\u201d she told HuffPost. \u201cAnd I had struggled with panic attacks and anxiety attacks after the fact all the way up until now. I haven\u2019t had very many this year, maybe three, but I still have them.\u201d<\/p>\n

A former Dallas Cowboys Cheerleader, who was on the squad roughly 10 years ago and asked to remain anonymous, told HuffPost that the organization was meticulous and even aggressive about cheerleaders\u2019 weight. She and Williams said they were subjected to random weigh-ins, a practice that a Cowboys spokesperson said has not been in play for \u201ca number of years.\u201d<\/p>\n

The former cheerleader said they were required to stay within five pounds of their audition weight at all times or face consequences that included full-game suspensions.<\/p>\n

\u201cTo make that even worse, they would post the results in the locker room the next day after we would weigh in,\u201d she said. \u201cSo you would walk in and just be so afraid that your name was going to be on this list that was just posted in the locker room for everyone to see.\u201d<\/p>\n

Williams said she weighed 120 pounds when she first tried out for the squad in 2013. But she didn\u2019t make it \u2014 she was told she needed to lose an additional 10 pounds before the next season\u2019s auditions.<\/p>\n

Determined to impress Finglass and make the team, Williams under-ate, over-trained, and sat in the sauna for hours at a time. She lost more weight and tried out again for the 2014 season, three pounds lighter than when she first auditioned. But her personal training regimen led to what she called an \u201cunhealthy relationship\u201d with food.<\/p>\n

\u201cYou stop thinking about food as something that nourishes your body,\u201d she told HuffPost. \u201cWhen I\u2019d have a \u2018cheat\u2019 meal, I\u2019d have to punish myself by going to the gym for an extra hour or not eating for an extended amount of time. And it was just because I had to be a certain weight. And I didn\u2019t care how I got to that weight.\u201d<\/p>\n

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\"Exploiting<\/p>\n<\/div>\n<\/div>

Vivian Williams says she still struggles with panic and anxiety attacks after trying out to be a Dallas Cowboys Cheerleader more than 10 years ago. Courtesty Vivian Williams<\/figcaption><\/figure>\n

Both Williams and the anonymous former squad member said the Cowboys offered them little to no resources to maintain healthy nutrition or weight. On the CMT show, there\u2019s a segment in which some cheerleaders were offered a partnership with My Fit Foods, a meal prep company ostensibly there to help cheerleaders build healthy meal plans. But Williams said she wasn\u2019t invited to take part, and the former squad member claimed the entire program was bogus.<\/p>\n

\u201cThey just do stuff on the show to look like they\u2019re doing the right thing,\u201d the former squad member said. \u201cBut in reality, no, there\u2019s no nutritionist for us to speak with. There\u2019s no trainer.\u201d<\/p>\n

In a statement to HuffPost, a Dallas Cowboys spokesperson said the team offers cheerleaders access to independent fitness and mental health consultants, a dedicated athletic trainer, and credits for a meal program.<\/p>\n

When Williams returned to audition in 2014, she said Finglass told her she was \u201cinconsistent\u201d with her weight and dancing and that she was \u201cself-consumed with the mirror.\u201d She didn\u2019t make the team for a second time.<\/p>\n

Finglass didn\u2019t respond to HuffPost\u2019s request for comment, but on Monday, in an\u00a0interview with Entertainment Tonight, she said the squad doesn\u2019t talk about weight anymore.<\/p>\n

Williams said her experience trying out for the Dallas Cowboys Cheerleaders \u2014 plus having those efforts documented on reality TV \u2014 caused her to struggle with body dysmorphia and bulimia for a few years, something she said she has since recovered from.<\/p>\n

\u201cI felt like I needed to get the bad stuff out, in a sense,\u201d she said. \u201cAnd that was the only way that I could cope with it at the time.\u201d<\/p>\n

The anonymous former cheerleader said the random weigh-ins gave her anxiety and strained her relationship with food. She remembers that one time, just before a practice that lasted at least three hours, she ate half a turkey sandwich in the car while her then-boyfriend dropped her off in the parking lot, and she was filled with anxiety.<\/p>\n

\u201cI was freaking out, and he\u2019s like, \u2018What\u2019s wrong?\u2019 I\u2019m like, \u2018I don\u2019t know if I should eat the other half of the sandwich; we might have a weigh-in. I don\u2019t know what to do.\u2019 I was still hungry, so I ate the other part of my sandwich, and I remember just crying,\u201d she said.<\/p>\n

\u201cAnd he probably thought I was a crazy person, but I can just remember him being like, \u2018It\u2019s OK. You just ate a healthy turkey sandwich.\u2019 And I was like, \u2018No, you don\u2019t understand. If they weigh us in, and I\u2019ve eaten today, and if I\u2019m up, I\u2019m gonna get in trouble.\u2019\u201d<\/p>\n

She said consequences ranged from not being allowed to make appearances in the uniform to not being allowed to cheer in a game.<\/p>\n

World-Class Athletes, Minimum Wage<\/strong><\/h2>\n

In 2019, after NFL players spoke out about their mental health struggles, the NFL and the players union agreed to employ a behavioral health clinician for each team.<\/p>\n

NFL cheerleaders, meanwhile, aren\u2019t unionized and have no governing body beyond whatever oversight and resources their football team gives them. Many squads are independent of their respective teams, and some teams consider their cheerleaders to be contractors. Most NFL cheerleaders have to work an extra job; an issue that gained publicity earlier this year when several squads participated in a social media trend revealing their day jobs .<\/p>\n

With little outside advocacy, it\u2019s been up to individual cheerleaders to fight for better pay.<\/p>\n

In 2018, Dallas Cowboys Cheerleader Erica Wilkins sued the Cowboys organization, claiming that she was paid less than minimum wage and that the football team\u2019s mascot made more than the cheerleaders. No other cheerleaders joined the suit. Still, the Cowboys settled out of the suit, and the cheerleaders\u2019 game-day pay was reportedly raised to $400 per game .<\/p>\n

In a statement to HuffPost, the Cowboys organization said the cheerleaders\u2019 compensation has increased over the years, but the rates are not public.<\/p>\n

However, cheerleaders say low pay remains an issue, including in Dallas. In the Netflix docuseries, Kat Puryear, a cheerleader who was on the squad from 2019 to 2023, said she was paid about the same as a substitute teacher or a full-time Chick-fil-A employee. The team\u2019s response: Cheerleaders work for the sisterhood and the passion for dance, not the money.<\/p>\n

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It\u2019s unfortunate that with how much they pretend or say that we are important and the face of the organization, the way they treat us and pay us does not come near to equal that.Former Dallas Cowboys Cheerleader<\/p><\/blockquote>\n<\/div>\n

\u201cThere\u2019s a lot of cynicism around pay for NFL cheerleaders, and as it should be,\u201d Charlotte Jones, chief brand officer of the Dallas Cowboys, said in the docuseries. \u201cThey\u2019re not paid a lot. But the facts are that they actually don\u2019t come here for the money. They come here for something that\u2019s actually bigger than that to them.\u201d<\/p>\n

Another woman who started to cheer for the Cowboys in 2021 and asked to remain anonymous told HuffPost she was paid $12.50 per hour for practices and $400 for each game. Cheerleaders only perform during home games, but each one requires a commitment of more than 12 hours, she said. Appearance rates went up each year a cheerleader was on the team, so she was paid $100 for appearances her first year and it increased $100 every year after that.<\/p>\n

While football players cash in on sponsorships with companies like Nike, Dallas\u2019\u00a0cheerleaders aren\u2019t allowed to use their titles to secure their own sponsorship deals, nor can they sign with social media influencer agencies, the former cheerleader said. With limited opportunities to make money as a squad member, she had to work an additional full-time office job every weekday.<\/p>\n

\u201cIt\u2019s kind of a running joke for the girls on the team: The guys on the practice squad , who don\u2019t even touch the field half of the time, getting 80 grand more than we do a year. And I\u2019m at every single game, dancing my ass off, and every other appearance, and my face is all over The Star,\u201d she said, referring to the Cowboys\u2019 headquarters and practice facility. \u201cYou don\u2019t even know who these guys on the practice team are.\u201d<\/p>\n

She continued: \u201cIt\u2019s unfortunate that with how much they pretend or say that we are important and the face of the organization, the way they treat us and pay us does not come near to equal that.\u201d<\/p>\n

Generational Harassment<\/strong><\/h2>\n

While the cheerleaders are working for the same pay as a fast food employee, they are also subject to stalking, sexual harassment and assault. In \u201cDaughters of the Sexual Revolution,\u201d cheerleaders from the \u201970s said fans would call their homes and send threatening letters.<\/p>\n

Those threats still exist today. Kelcey Wetterberg, a Dallas Cowboys Cheerleader from 2019 to 2023, said on the Netflixdocuseries that someone placed an AirTag on her car, and police weren\u2019t much help. The incident left her paranoid, looking over her shoulders and writing down the license plate numbers of cars she thought might be following her.<\/p>\n

\u201cI couldn\u2019t live that anxious all the time,\u201d she said through tears. \u201cLike, not sleep, not eat because I was so scared of what was going to happen. I had to just pray and say, if this is something that\u2019s going to happen to me, it\u2019s going to happen to me, but I can\u2019t live in fear all the time.\u201d<\/p>\n

In 2016, the Cowboys settled with four cheerleaders for $2.4 million after they accused a senior team executive of taking photos of them in the locker room undressing. The exec denied the allegations , and the Cowboys said they found no proof of any wrongdoing. Afterward, Cowboys owner Jerry Jones said the settlement showed that the team took the allegations seriously.<\/p>\n

But cheerleaders say they continue to experience harassment. In the Netflix docuseries, a cheerleader files a police report after saying that a game-day photographer touched her inappropriately. Her fellow cheerleaders rally around her, hopeful that her speaking up might give other victims of sexual assault and harassment the courage to do the same.<\/p>\n

In a statement to HuffPost about the incident, the Dallas Cowboys said, \u201cSafety and security are always a core imperative for us with the Cheerleaders. In this specific situation, on-site Arlington Police Department officers were immediately engaged. A thorough review of the incident was initiated quickly. Any contact was determined to be unintentional and no charges were deemed to be appropriate by APD.\u201d<\/p>\n

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\"Exploiting<\/p>\n<\/div>\n<\/div>

The Dallas Cowboys Cheerleaders perform during a game between the Dallas Cowboys and the Washington Commanders on Nov. 23, 2023, at AT&T Stadium in Arlington, Texas. Matthew Pearce\/Icon Sportswire via Getty Images<\/figcaption><\/figure>\n

The cheerleader who joined the squad in 2021 told HuffPost that she also dealt with inappropriate touching. She remembers a man tickling her down her back at an appearance. She said the squad didn\u2019t have its own security at that appearance because it was outside of Dallas, and she didn\u2019t tell a Cowboys staff member at the event because she didn\u2019t feel like there was open communication between staff and the cheerleaders.<\/p>\n

\u201cBut it could have been my own fault for not saying something [to staff],\u201d she said.<\/p>\n

Then she corrects herself.<\/p>\n

\u201cIt\u2019s hard, because we are itemized sometimes as an object instead of a human, and we start to almost believe that ourselves.\u201d<\/p>\n

\u2018They Don\u2019t Care About You\u2019<\/strong><\/h2>\n

While the Dallas Cowboys Cheerleaders say they are still experiencing the same issues they were 50 years ago, few are willing to speak out.<\/p>\n

After some of the cheerleaders on the Buffalo Bills\u2019 cheerleading squad, the Buffalo Jills, sued for wage violations and poor working conditions in 2014, the Bills shut down the squad entirely. They have yet to make a return.Cheerleaders are taught that they are replaceable and that it\u2019s a privilege to wear the uniform.<\/p>\n

\u201cThey don\u2019t care about you,\u201d said the former cheerleader who was on the Cowboys squad a decade ago. \u201cYou\u2019re a number to them and they don\u2019t care. You just show up and look good and do what you\u2019re supposed to do, and they don\u2019t really care how that happens.\u201d<\/p>\n

The former cheerleader who joined the squad in 2021\u00a0echoed that sentiment.<\/p>\n

\u201cPeople refer to you as an ant on the field, and sadly, that\u2019s how it feels,\u201d she said. \u201cYou do not feel valued or cared for, or important in any way financially, physically, emotionally, mentally. I felt like when I left, it meant nothing to them, which is unfortunate for how much I poured into the years that I was there.\u201d<\/p>\n

The cheerleader said there are pros and cons to every job, and a higher wage could make it easier to be a Dallas Cowboys Cheerleader.<\/p>\n

\u201cI think there\u2019s a give and a take, but there\u2019s not enough give for what\u2019s being taken,\u201d she said.<\/p>\n

If you\u2019re struggling with an eating disorder, call or text 988 or chat 988lifeline.org for support.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In the ’70s, Dallas Cowboys Cheerleaders faced body-shaming, misogyny and unequal pay. 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