{"id":26558,"date":"2025-01-16T01:12:53","date_gmt":"2025-01-16T01:12:53","guid":{"rendered":"https:\/\/sportnews.azontree.com\/?p=26558"},"modified":"2025-01-16T01:12:53","modified_gmt":"2025-01-16T01:12:53","slug":"kc-shops-hope-for-continued-swiftie-support-ahead-of-chiefs-playoff-game","status":"publish","type":"post","link":"https:\/\/sportnews.azontree.com\/?p=26558","title":{"rendered":"KC shops hope for continued Swiftie support ahead of Chiefs&#8217; playoff game"},"content":{"rendered":"<div>\n<div>\n<p>KANSAS CITY, Mo. \u2014 After Swifties spotted a No. 87 ring on the hand of Taylor Swift during the AFC Championship last year, the lives of everyone at EB and Co. changed.<\/p>\n<figure>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ewscripps.brightspotcdn.com\/dims4\/default\/f71c5bb\/2147483647\/strip\/true\/crop\/1392x774+0+0\/resize\/1280x712!\/quality\/90\/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fd5%2Feb%2Fac8d6c9341fc8c1b1d3a68b921a5%2Fscreenshot-2025-01-15-at-4-31-32-pm.png\" srcset=\"https:\/\/ewscripps.brightspotcdn.com\/dims4\/default\/f71c5bb\/2147483647\/strip\/true\/crop\/1392x774+0+0\/resize\/1280x712!\/quality\/90\/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fd5%2Feb%2Fac8d6c9341fc8c1b1d3a68b921a5%2Fscreenshot-2025-01-15-at-4-31-32-pm.png 1x,https:\/\/ewscripps.brightspotcdn.com\/dims4\/default\/a2803ff\/2147483647\/strip\/true\/crop\/1392x774+0+0\/resize\/2560x1424!\/quality\/90\/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fd5%2Feb%2Fac8d6c9341fc8c1b1d3a68b921a5%2Fscreenshot-2025-01-15-at-4-31-32-pm.png 2x\" alt=\"KC shops hope for continued Swiftie support ahead of Chiefs' playoff game\" width=\"1280\" height=\"712\" \/><\/p>\n<p>Abby Dodge<\/p>\n<\/div>\n<\/figure>\n<p>\u201cDefinitely turned everything upside down in the best way possible,\u201d said Emily Bordner, EB and Co. owner.<\/p>\n<p>Bordner said her company worked tirelessly to keep their items in stock during the Chiefs&#8217; championship run and in the months that followed.<\/p>\n<p>She said sales rose 40% by the end of the year, a number that still shocks her.<\/p>\n<figure>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ewscripps.brightspotcdn.com\/dims4\/default\/882d9da\/2147483647\/strip\/true\/crop\/1394x780+0+0\/resize\/1280x716!\/quality\/90\/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fde%2F69%2F3568487241f1b000800475991c4b%2Fscreenshot-2025-01-15-at-4-31-43-pm.png\" srcset=\"https:\/\/ewscripps.brightspotcdn.com\/dims4\/default\/882d9da\/2147483647\/strip\/true\/crop\/1394x780+0+0\/resize\/1280x716!\/quality\/90\/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fde%2F69%2F3568487241f1b000800475991c4b%2Fscreenshot-2025-01-15-at-4-31-43-pm.png 1x,https:\/\/ewscripps.brightspotcdn.com\/dims4\/default\/3ccdd01\/2147483647\/strip\/true\/crop\/1394x780+0+0\/resize\/2560x1432!\/quality\/90\/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fde%2F69%2F3568487241f1b000800475991c4b%2Fscreenshot-2025-01-15-at-4-31-43-pm.png 2x\" alt=\"KC shops hope for continued Swiftie support ahead of Chiefs' playoff game\" width=\"1280\" height=\"716\" \/><\/p>\n<p>Abby Dodge<\/p>\n<\/div>\n<\/figure>\n<p>\u201cEvery aspect of my business has changed,&#8221; she said. &#8220;And my personal life, too. We were able to buy our dream house, which is really exciting. So I hope to thank Taylor in person one day. Give her a hug. That\u2019s on my bucket list of life.\u201d<\/p>\n<p>Bordner said they\u2019ve continued to invest in the business and the people who help her run it. She said some employees got significant raises thanks to the growth Swift kickstarted.<\/p>\n<figure>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ewscripps.brightspotcdn.com\/dims4\/default\/42f3c4d\/2147483647\/strip\/true\/crop\/1166x722+0+0\/resize\/1166x722!\/quality\/90\/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fe9%2Ffa%2F8a7a245c45a582344f7d6e8820c3%2Fscreenshot-2025-01-15-at-4-31-59-pm.png\" srcset=\"https:\/\/ewscripps.brightspotcdn.com\/dims4\/default\/42f3c4d\/2147483647\/strip\/true\/crop\/1166x722+0+0\/resize\/1166x722!\/quality\/90\/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fe9%2Ffa%2F8a7a245c45a582344f7d6e8820c3%2Fscreenshot-2025-01-15-at-4-31-59-pm.png 1x,https:\/\/ewscripps.brightspotcdn.com\/dims4\/default\/ea4adf8\/2147483647\/strip\/true\/crop\/1166x722+0+0\/resize\/2332x1444!\/quality\/90\/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fe9%2Ffa%2F8a7a245c45a582344f7d6e8820c3%2Fscreenshot-2025-01-15-at-4-31-59-pm.png 2x\" alt=\"KC shops hope for continued Swiftie support ahead of Chiefs' playoff game\" width=\"1166\" height=\"722\" \/><\/p>\n<p>Abby Dodge<\/p>\n<\/div>\n<\/figure>\n<p>\u201cIt\u2019s really pushing us to think about what we want to do next,\u201d she said. \u201cAnd totally going in different avenues we didn\u2019t consider before.\u201d<\/p>\n<p>Bordner said their best-selling item this year has been a pair of Taylor and Travis earrings.<\/p>\n<p>\u2014<\/p>\n<p><i>KSHB 41 reporter Abby Dodge covers consumer issues, personal budgeting and everyday spending. <\/i>Share your story idea with Abby<i>.<\/i><\/p>\n<\/div>\n<\/div>\n<p>Copyright 2025 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.<\/p>\n<div>\n<h3>Sign up for the Breaking News Newsletter and receive up to date information.<\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The lives of everyone at EB and Co. changed last year after Swifties spotted a No. 87 ring on the hand of Taylor Swift during the Chiefs&#8217; AFC Championship game.<\/p>\n","protected":false},"author":6,"featured_media":26559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[786,781,782,152,783,784,785,125,160],"class_list":["post-26558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nfl","tag-business-increase","tag-eb-and-co","tag-emily-bordner-eb-and-co-owner","tag-kansas-city","tag-kansas-city-news","tag-no-87-ring","tag-swifties","tag-taylor-swift","tag-travis-kelce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KC shops hope for continued Swiftie support ahead of Chiefs&#039; 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