The Pittsburgh Steelers have announced a stunning off-field move, officially bringing back a cheerleading squad for the first time since 1970. This marks the end of a 55-year stretch in which the black and gold sidelines stood apart from most of the NFL.

The plan had been under discussion for months inside the organization, but Tuesday’s announcement made it official. Team president Art Rooney II explained that while tradition has always defined the franchise, adapting to the modern fan experience is equally important.

For generations, the Steelers were one of the few NFL teams without cheerleaders, instead relying on the raw passion of Steelers Nation and the iconic Terrible Towel to drive stadium energy. But with the league evolving, Pittsburgh decided it was time to modernize while keeping its roots intact.

The new squad is expected to debut later this season, with auditions scheduled in October. Beyond performing at games, members will take part in community programs, charity events, and fan outreach initiatives, serving as ambassadors for both the team and the city.

“This is about adding another layer of excitement for our fans,” Rooney said. “Steelers football has always been about toughness and loyalty, and this move is about building on that tradition while giving fans new ways to connect.”

The decision has already sparked conversation across Steelers Nation. Many fans are eager to see cheerleaders return to the black and gold, while others feel the Terrible Towel and fan culture were already enough to set Pittsburgh apart.

The NFL has emphasized entertainment and inclusivity in recent years, with nearly every franchise fielding a cheerleading squad. By reviving the tradition after more than half a century, the Steelers are making one of the most symbolic off-field moves in team history.

For now, the countdown is on. After 55 years, the sidelines of Pittsburgh are about to change forever.