New York-based brand DKNY and the New York Yankees look to score a home run with a new collaboration through Major League Baseball that combines legacy and style with the release of a limited-edition capsule collection.
The line channels the energy of New York City blending classic New York Yankees iconography with DKNY‘s signature downtown logo on a canvas of all-black ready-to-wear and accessories.
“The partnership with the New York Yankees is an extension of DKNY’s strategy to increase brand visibility and connect with a loyal audience in a new way while leveraging G-III’s sports licensing business,” said Jeff Goldfarb, executive vice president at G-III Apparel Group.
G-III holds licenses with several major sports organizations including Major League Baseball, National Football League, National Basketball Association and National Hockey League, along with licenses for the National Collegiate Athletic Association and over 150 U.S. colleges and universities.
The DKNY x Yankees capsule features a tonal black-on-black palette, a tribute to New York’s street style. Drawing inspiration from the Yankees’ game-day gear, each piece has subtle hints of embroidery, as well as DKNY x Yankees co-branding throughout.
The collection features 13 ready-to-wear pieces retailing from $89 to $380. The hero product is a heavyweight player’s bomber jacket, a nod to the brand’s heritage, with chenille Yankees lettering on the back. There is also an all-black hoodie and track pants with a classic athletic silhouette and a fitted tank dress that merges streetwear influences and elevated design. The apparel offering also includes cropped, short and long-sleeved Ts with a slightly oversized fit.
For accessories, a co-branded Yankees New Era cap combines the two New York legends in a fashion-forward tribute to the city they each call home.
The capsule features the tagline, “Don’t Knock New York.” Pulled from DKNY’s archives, the phrase first appeared in the early ’90s and quickly became synonymous with the brand. The phrase is a love letter to New York City and a reminder of its resilience, individuality and boldness.
DKNY was the first fashion brand to advertise at Yankee Stadium in 2010, with an outfield bullpen billboard of the DKNY logo, positioned prominently in right centerfield. Last year, DKNY re-entered the stadium with a larger-than-life billboard. As reported, DKNY entered a multifaceted long-term partnership with the New York Yankees in 2024 and began that relationship with an 855-square-foot billboard in right field featuring the DKNY logo, which remains up.
The New York Yankees are considered one of the most successful professional sports franchises in the U.S. They have won 21 American League East Division titles, 41 American League pennants, and 27 World Series championships, all of which are MLB records. For the Yankees’ home games in the Bronx, average attendance this year is reported to be 42,678.
The DKNY x Yankees limited-edition capsule collection will launch on Sept. 9 and will be available to shop on DKNY.com and in-person at Yankee Stadium, while supplies last. The collection will be available in sizes XS to XL. There will be signage in the Legends Suite at Yankee Stadium, where the capsule will be sold.
