The Dallas Cowboys Cheerleaders will be back on Netflix for a third season of their signature hairography, high kicks and jump splits, which will debut in 2026.
Directed by Emmy winner Greg Whiteley (“Cheer,” “Last Chance U”), “America’s Sweethearts: Dallas Cowboys Cheerleaders” follows the dancers from auditions to their grueling training camp and through the entire NFL season. Production on Season 3 is currently underway and the new episodes are focused on the newly formed 2025-26 squad, led by longtime senior director Kelli Finglass and head choreographer Judy Trammell, as they prepare for the NFL season to kick off next month.
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“The world of DCC is an embarrassment of riches when it comes to stories to be told,” stated Whiteley, whose cameras capture every unfiltered moment. “I’m grateful our crew has another season to keep telling them.”
Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys, shared a similar sentiment with Variety at the premiere of the football team’s other Netflix docuseries, “America’s Team: The Gambler and His Cowboys,” last week. (The series launches on Tuesday.)
“I am so proud of that show, because forever, I have wanted everybody to see how hard it is to be a cheerleader and what their journey is,” Jones said. “We always see the players’ journeys — and we cheer for that and commiserate with the commitment to get there — but we’ve never shone a light on those women. Every one of them has a story of why they’re there and how they got there.”
Moreover, Jones believes that the cheerleaders’ stories are particularly inspiring because the process promotes “healthy competition.” She explained: “It’s such a beautiful thing to show society that even though you’re competing against somebody next to you, you can also cheer for them and for everybody to do their best.”
The first two seasons of “America’s Sweethearts” have been a massive global hit for Netflix, with millions tuning in to learn more about the women who don the DCC’s star-spangled, high-heeled boots. Whiteley’s series wipes away some of their perfect façade to reveal what it’s really like to be a professional cheerleader, as they navigate the squad’s immense popularity and strict protocols while grappling with injuries and mental health challenges, among other stressors. Season 2 — which featured a group of veterans fighting for, and ultimately earning, a major raise for future squads — launched last June and debuted in the top 10 English TV list in 19 countries, with 3.3 million views in its first week on the platform.
”America’s Sweethearts” is produced by One Potato Productions and Boardwalk Pictures in association with Campfire Studios. Whiteley executive produces alongside Adam Leibowitz for One Potato Productions, as well as Andrew Fried and Dane Lillegard of Boardwalk Pictures and Ross M. Dinerstein and Rebecca Evans of Campfire Studios.
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