No press. No hype. No playbook.
Just whispers, steak knives… and two NFL superstars rewriting the restaurant game from the ground up.
At the heart of Dallas, something sizzles behind the steel and glass of The Anthem Hotel — and it’s NOT what you think. Word is spreading like wildfire: “817 Prime” isn’t just another athlete vanity project.
This could be the biggest twist in sports-business history.
Why the cryptic name “817”? What’s with the midnight tastings? And why are top food critics and league insiders suddenly showing up unannounced?
Is this a bold culinary play… or a risky fumble waiting to happen?
