Dallas Cowboys owner Jerry Jones says new coach, other moves made to ‘compete right now’

Associated Press

NEW ORLEANS (AP) — Jerry Jones said he decided to hire Brian Schottenheimer as Dallas’ coach and sign quarterback Dak Prescott to a $240 million, four-year contract because the Cowboys are in a win-now mode and should be competing for Super Bowls.

The Cowboys owner walked the red carpet Thursday night at the the NFL Honors and said he believed Schottenheimer was the right coach to lead the franchise to a Super Bowl title. The 51-year-old son of the late Marty Schottenheimer was promoted last month from offensive coordinator to be the 10th coach in the storied franchise’s history.

The Cowboys promoted him less than two weeks after parting ways with Mike McCarthy, who brought Schottenheimer in as a consultant in 2022. McCarthy’s contract expired after a 7-10 season.

Jones told The Associated Press that Schottenheimer’s football family lineage — Marty Schottenheimer went 200-126-1 in 21 seasons as an NFL coach — was a key factor in the decision.

“We called it osmosis, sitting around the breakfast table,” he said. “He made a young lifetime out of asking his father to help him, being around organizations so he could as much football as he possibly could. So, he’s no accident. But he’s actually had a lot of experience to be a first-time head coach. I thought we could bet on that.”

Schottenheimer was considered a favorite in the locker room. Jones defended the hire on Thursday night — much like he did at a news conference last month — and bristled at the suggestion that he made a conversative move by promoting a coach on the existing staff.

“It gives us some continuity but lets us have a new shot at it,” Jones said.

Schottenheimer was the ninth coach hired by Jones since be bought the team in 1989. He becomes the seventh coach since the last time the Cowboys reached an NFC championship game — in the 1995 season on the way to their fifth Super Bowl title. It’s the longest drought in the NFC without reaching the conference title game.

The Cowboys went to the playoffs three consecutive years with 12-5 records under McCarthy but were 1-3 in the postseason.

“The decisions I’m making are not based on rebuilding,” Jones told the AP. “They’re based on competing. And competing now. The decisions I made last year were based on competing now. Now they didn’t exactly work out. But I think I paid Dak more than anybody’s ever been paid in the NFL. That’s now. That’s not the future. We’re excited about our team’s ability to compete right now.”

___

AP Pro Football Writer Rob Maaddi contributed to this report.

___

AP NFL: https://apnews.com/hub/nfl


Related Posts

🚨 INSIDE NEGOTIATIONS: An NFL insider and league executive have finally pulled back the curtain on the Green Bay Packers talks with Matt LaFleur. What sounded routine on the surface now feels layered with leverage, timing, and quiet pressure. This isn’t just about years or dollars anymore. And how Green Bay handles this moment could define its power structure moving forward.

The Green Bay Packers entered the week surrounded by uncertainty, as questions intensified about the long-term future of head coach Matt LaFleur, one of the most successful…

🚨 ELITE CHASE: Brock Purdy is quietly fighting to reach a distinction only Patrick Mahomes and the Kansas City Chiefs icon currently hold. The gap is shrinking. The pressure is rising. What once sounded unrealistic is now firmly within reach. And if Purdy gets there, the league’s hierarchy may need a serious rethink.

The NFL postseason often magnifies emotions, and for Patrick Mahomes, the 2026 playoffs have delivered an unfamiliar and uncomfortable feeling from afar rather than under center. Speaking…

🚨 PAY SHOCKER: Behind the smiles of the Dallas Cowboys Cheerleaders lies a paycheck that stunned even longtime fans. In America’s Sweethearts, squad members finally revealed what they really earn and why it wasn’t enough. The glamour faded fast once the numbers came out. And their fight for higher pay suddenly feels impossible to ignore.

he spotlight is once again shining inside one of the most iconic locker rooms in professional sports as America’s Sweethearts: Dallas Cowboys Cheerleaders returns for its highly…

🚨 EMERGENCY MOVE: The San Francisco 49ers were forced into action after a devastating injury involving George Kittle changed everything overnight. A tight end promotion followed immediately, signaling real concern inside the building. This wasn’t a routine depth move, it felt like damage control. And the ripple effects could stretch far beyond one position group.

The 2025 NFL season has unfolded as one of the most unpredictable and volatile campaigns in recent memory, with chaos emerging as the defining theme across the…

BREAKING: Steelers Land 2X Pro Bowl QB Superstar Boasting 26,000+ Career Yards – Massive Move As Aaron Rodgers’ Future Remains in Limbo After 2026

The Pittsburgh Steelers are preparing to enter a defining new phase at the quarterback position, as the organization has made significant progress toward acquiring Kyler Murray, a…

💔 LET’S KEEP DANCING: A former Kansas City Chiefs cheerleader is facing the toughest fight of her life after being diagnosed with stage 4 cancer. The words sound simple, but they carry extraordinary strength. This isn’t about football or the sidelines anymore, it’s about resilience when everything feels stacked against you. And her message is inspiring far beyond the game she once danced for.

KANSAS CITY, Missouri — On a field where she once spent her weekends lifting others up, the moment finally came when the cheers were no longer directed…