Brian Schottenheimer reveals plan to modernize Cowboys’ offense

The Dallas Cowboys left many fans perplexed about the Brian Schottenheimer hire. Schottenheimer is taking the head coaching reins for a franchise itching for a return to Super Bowl glory. Yet Dallas chose Schottenheimer over notable names like former offensive coordinator Kellen Moore, plus failed to land other prominent names like Pete Carroll, Bill Belichick, Ben Johnson and Aaron Glenn.

Owner Jerry Jones is patting himself on the back for hiring his new head coach, despite the backlash. Schottenheimer, though, delivered his first attempt at easing any tensions Cowboys fans have about his elevation to head coach.

The new Dallas HC revealed his offensive plan moving forward on Monday during his introductory press conference. Schottenheimer is rolling out a plan to “modernize” the Cowboys’ playbook, per Cowboys writer Clarence Hill Jr.

“I look at some of the things we did in Seattle, but it all things starts with what our players do well,” Schottenheimer began. “I’m a believer in cut splits, shifts and motions to distort things , marrying our runs and passes and make those things look the same. There’s also a tempo element we’re excited to mix in.”

Sounds like Schottenheimer wants to blend what he learned with the Seahawks and incorporate those elements with his new offense.

Can Brian Schottenheimer offense take off for Cowboys? 

Brian Schottenheimer reveals plan to modernize Cowboys' offense
Tim Heitman-Imagn Images

Schottenheimer replaced Moore not long ago in 2023. Then Dallas head coach Mike McCarthy scrapped an offense that relied on hitch and comeback routes for the wide receivers by relieving Moore. Schottenheimer built an offense that emphasized hitting wideouts on the go as a quicker strike approach.

Related Dallas Cowboys NewsArticle continues below

The short term became known as the “Texas Coast” offense. Schottenheimer’s philosophy collaborated with McCarthy’s extensive background with the West Coast offense.

Success arrived early with Schottenheimer helping oversee the offense. Dallas rose to fifth overall in total yards during Schottenheimer’s first season as OC — which became a jump from the Cowboys’ No. 11 ranking under Moore in 2022. The Cowboys also led the league in scoring offense in ’23.

The offense, however, took a massive nosedive production wise this past season. Dallas fell to 21st in scoring offense and 17th in total yards.

Schottenheimer is gaining a rare third chance to improve his offense. Only this time, he’s got full head coaching reins and replacing the man who brought him to the franchise.

The 51-year-old Schottenheimer holds this advantage: Familiarity with two notable offensive stars. He’s working with quarterback Dak Prescott and wide receiver CeeDee Lamb for the third straight year. Both will have more knowledge of Schottenheimer and in return, the new coaching leader will know how to use and expand on their play.

Schottenheimer, though, still needs to find his future running back. The Cowboys’ inability to run the ball led to the offensive’s struggles. He also must address the offensive line. But Schottenheimer took the first step in winning over Cowboys fans — by indicating he’s adding to the offense he’s already ran.

Related Posts

DRAFT INTEL: Cowboys’ 2026 mock draft quietly signals the end of an era in Dallas. One name jumps off the board as a potential Trevon Diggs replacement, and it’s already dividing the fanbase. At the same time, a star linebacker selection hints at a defensive identity shift nobody expected. Insiders believe this draft vision reveals far more about Dallas’ future than it appears on paper. What looks like a mock draft may actually be a warning 👇

With the calendar turning and the regular season nearly complete, the Dallas Cowboys are officially able to shift their attention toward the future. As the new year…

🚨 INSIDE ALERT: The Maxx Crosby to 49ers rumor just took a turn nobody inside the NFL was ready for. What looked like a straightforward trade whisper suddenly flipped after one unexpected update surfaced. Front offices are scrambling as hidden details begin leaking behind closed doors. Fans now realize this situation may not be about football alone, but power, timing, and leverage. And the real truth is still being kept quiet… for now 👇

The San Francisco 49ers enter the 2026 offseason facing a familiar but increasingly urgent question about their defensive identity. For years, the foundation of the 49ers’ championship…

“We can’t keep it a secret any longer!” Travis Kelce and Taylor Swift just sent shockwaves across the internet with news that left fans and the sports world speechless. During the livestream, Travis held Taylor’s hand and said, “The time has come,” leaving tens of thousands of viewers breathless. Taylor’s smile and words brought fans to a frenzy of emotion. Comments flooded in, the clip went viral, and even NFL analysts were silenced. This wasn’t just an announcement — it was a moment of power that would be discussed across America for weeks to come….

The internet seemed to pause when Travis Kelce and Taylor Swift appeared together on a surprise livestream, their presence alone enough to send speculation into overdrive before…

BREAKING NEWS: “Class is permanent, there’s no way we cheat…” Derrick Henry denies cheating in the competition and delivers 12 powerful words that silence Green Bay Packers coach Matt LaFleur and give millions of Ravens fans reason to celebrate ahead of the new year.

The NFL conversation shifted abruptly when Derrick Henry addressed allegations swirling after Baltimore’s emphatic win, choosing calm clarity over outrage. His words carried confidence, not defensiveness, immediately…

SHOCK ALERT: No Standard Sunday for 49ers vs Seahawks! Levi’s Stadium Clash YANKED to Saturday Night – Confirmed Kickoff Time Is NOTHING Like the Usual…

🚨 TIME UPDATE!! San Francisco 49ers vs Seattle Seahawks at Levi’s Stadium — Kickoff Time Confirmed! The San Francisco 49ers vs Seattle Seahawks game at Levi’s Stadium is officially…

BOMBSHELL TIME DROP: Bills vs Jets Kickoff Confirmed – And It’s NOTHING Like the Standard Slot!

BREAKING NEWS: The Buffalo Bills are gearing up for a thrilling AFC East showdown against the New York Jets, but this time, there’s a significant change. The…