The San Francisco 49ers have one of the strongest WAG (wives and girlfriends) lineups in all of the NFL. They may not have Taylor Swift on their side, but they do have a former Miss Universe winner in Olivia Culpo, the wife of Niners star running back Christian McCaffrey.

The Niners WAGs now also have a bona fide NFL merchandise line owner. This is after it was announced on Thursday that Kristin Juszczyk, the better half of All-Pro fullback Kyle Juszczyk, is set to launch Off Season — an NFL-licensed sports apparel brand that will hit shelves on Jan. 7.

The NFL delivered the big news via Instagram on Thursday. View the original article to see embedded media. Juszczyk’s fellow Niners WAGs were quick to show their support for her massive feat in her career as a fashion designer and entrepreneur. Culpo was one of the first to congratulate Juszczyk on social media, sharing the latter’s video announcement on her Instagram Stories. “I can’t wait to get mine!!!!!!!! Go @kristinjuszczyk !!” Culpo captioned her post. Olivia Culpo reacts to Kristin Juszczyk’s new apparel brand

(via @oliviaculpo on IG) pic.twitter.com/hMPCuoWK1E — Paolo Songco (@PaoloSongcoNBA) January 3, 2025 Juszczyk, who is now monetizing her custom reworked Niners outfits that she models herself during game days, partnered with renowned fashion designer and businesswoman Emma Grede for this new project. Grede has worked with the likes of Khloe Kardashian, Kim Kardashian, Kris Jenner and Chrissy Teigen in launching various fashion brands through the years.

As Culpo expressed in her post, she is very much looking forward to buying her first Off Season piece once it becomes available on the market. Culpo and the rest of the Niners faithful, however, will need to wait until next season before they’re able to wear their Off Season merch during gameday. San Francisco has one regular season game left — they play on Sunday against the Arizona Cardinals — before their playoff-less campaign officially comes to an end.