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Kansas City Chiefs tight end Travis Kelce shared a major career update following a high-profile appearance with Taylor Swift at the 2026 iHeartRadio Music Awards. Kelce confirmed a new partnership with Tommy Hilfiger that will extend through the 2026-2027 NFL season.

Travis Kelce Tommy Hilfiger Partnership Details and Fashion Plans

Kelce will serve as a global brand ambassador and creative collaborator for Tommy Hilfiger, according to a press release with WWD. The partnership includes multiple campaigns and a capsule collection designed by Kelce.

The brand stated that Kelce will appear in “a series of campaigns shaped by relentless optimism, endless curiosity and a belief in dreaming big” later this year. His capsule collection is expected to launch in spring 2027 and will “reimagine elevated Tommy icons.”

Tommy Hilfiger praised Kelce’s influence in both sports and culture.

“Travis Kelce is one of the most magnetic figures in sport and culture today,” Hilfiger said. “He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with.”

Kelce also shared his perspective on the collaboration and what it means to him personally. “I’ve long admired Tommy Hilfiger as an iconic American brand,” Kelce said. “Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I’ve been drawn towards the brand’s confident style.”

He added, “Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true.”

As part of the partnership, Kelce is expected to wear Tommy Hilfiger designs during his game-day tunnel walks throughout the upcoming NFL season.

Travis Kelce and Taylor Swift Make Public Appearance at iHeartRadio Awards

The announcement followed Kelce’s appearance with Swift at the iHeartRadio Music Awards on March 26 at the Dolby Theatre in Los Angeles. The event marked the couple’s first award show appearance together.

During the ceremony, Swift was seen singing along to Raye’s “Where Is My Husband” while standing next to Kelce. Cameras captured moments of the couple interacting in the audience, including holding hands and dancing during performances hosted by Ludacris.

Swift received seven awards during the ceremony, including Song of the Year, Pop Song of the Year, Best Lyrics, and Best Music Video for “The Fate of Ophelia,” along with Artist of the Year.

Before accepting the Pop Album of the Year award for “The Life of a Showgirl,” Swift shared a moment with Kelce and later referenced him in her speech.

“The Life of a Showgirl was really inspired by the energy that I felt like looking into crowds and seeing you guys every single night,” Swift said. “This album probably also feels very happy and confident and free because that’s the way that I get to feel every single day of my life because of my fiancé, who’s here tonight.”

She added, “So, thanks for all the vibes.”

Perry Miller Carpenter Perry Carpenter is a writer and editor with 20 years of experience covering entertainment, sports, and lifestyle. She is also a standout contributor at Heavy.com’s sister site Entertainment Now. More about Perry Miller Carpenter