Brian Gutekunst Says “ABSOLUTELY”: Josh Jacobs Will Be RB1 for the Green Bay Packers
Yesterday, Brian Gutekunst didn’t hesitate.
When asked whether Josh Jacobs will be the No. 1 running back next season, the Packers GM responded with one word: “ABSOLUTELY.”
That’s about as strong a public vote of confidence as it gets.
But if you’ve followed Green Bay long enough, you know something important — confidence in February doesn’t always equal certainty in September.
Packers Fans Have Heard This Before…
Optimism once surrounded Aaron Jones too.
There were glowing endorsements. Public praise. Assurances about leadership and fit.
And then the business side of football stepped in.
Cap space. Age curves. Contract structure. Roster flexibility.
Suddenly, “core piece” turned into “tough decision.”
That’s not personal — that’s the NFL.
Why Jacobs Should Remain RB1
There are real football reasons behind Gutekunst’s confidence:
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Jacobs brings power and durability.
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He fits a downhill, physical identity.
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He can handle a true workhorse workload.
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He protects the quarterback and sets tone early in games.
For a young offense built around stability, having a dependable featured back matters — especially in cold-weather, late-season games at Lambeau.
If the offensive line improves, Jacobs could look even more productive next year.
The Father Time Question 👀
Running back is the most unforgiving position in football.
Production cliffs come fast.
Heavy workloads add up.
Explosiveness fades subtly — then suddenly.
The question isn’t whether Jacobs can still lead the backfield.
The question is:
Will he still look like a true RB1 in December — and beyond?
Because in today’s NFL, teams are increasingly leaning toward:
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Committees
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Rookie contracts
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Fresh legs over legacy production
The Real Debate
This isn’t about whether Jacobs is good.
It’s about roster philosophy.
Do the Packers:
A) Ride with a proven veteran workhorse and lean into a physical identity?
B) Gradually transition toward a younger, rotational approach to preserve longevity and cap flexibility?
Gutekunst says “absolutely.” And right now, that’s the plan.
But Packers fans know — the plan can evolve quickly if performance, finances, or health shift the equation.
So… What Do You Think?
Should Josh Jacobs remain the clear featured back next season?
Or is this one of those situations where the smart move is preparing for the next chapter before Father Time writes it for you? 👀🏈
