Kayla Nicole Throws Shade at Travis Kelce and Taylor Swift with Super Bowl Ad: Backlash Follows
Kayla Nicole, the ex-girlfriend of Kansas City Chiefs star Travis Kelce, has stirred up controversy following her appearance in a viral Super Bowl ad. In the commercial, Nicole seemed to throw a pointed jab at her ex and his current fiancée, pop superstar Taylor Swift, leading to backlash from fans and social media users. While it remains unclear if the ad was directly aimed at Kelce and Swift, the timing and content of the ad left many wondering whether Nicole was still harboring unresolved feelings about her past relationship with Kelce.
The Super Bowl Ad and What Went Down
The ad in question featured Nicole promoting “Simmons & Haddish,” a firm that helps individuals who have recently gone through a breakup—specifically a “celebrity breakup.” The commercial starred comedian Tiffany Haddish and NBA player Ben Simmons, and while it seemed lighthearted at first, it quickly took a turn with Nicole’s appearance.
The ad’s narrative involved Haddish and Simmons offering “emotional injury specialists” for those who had been hurt in high-profile relationships, making fun of the concept of “excommunicating” someone from your life after a public split. This, of course, led to some pointed moments. Nicole’s line, “Simmons & Haddish promised me that they could put an end to this whole ‘ex-girlfriend’ fiasco quickly,” was seen as a subtle reference to her well-publicized past with Kelce, a relationship that has followed her in the media ever since.
The Swift Reference: A Blink-and-You’ll-Miss-It Moment
What truly raised eyebrows, however, was a brief moment during the ad when Simmons said, “I said swiftly, why is that so hard to remember?” The use of the word “swiftly” seemed like an obvious reference to Taylor Swift, Kelce’s fiancée. This moment sparked a flurry of reactions online, with many fans interpreting it as a dig at the pop star and her relationship with Kelce. While it could have been a coincidence, the timing of the ad, coupled with the subtle jab, left viewers questioning Nicole’s intentions.
The Backlash from Swifties and Fans
Since the commercial aired, Kayla Nicole has faced a significant amount of criticism online. Many social media users, particularly Taylor Swift’s fans, have expressed their frustration, accusing Nicole of trying to stay relevant by bringing up her past relationship with Kelce. Some of the backlash included harsh comments like, “Kayla Nicole is so f-cking embarrassing, it’s been 3 years, and you’re still nothing more than the ex-girlfriend who can’t keep a man or a job.” Another person tweeted, “Girl, that check better have been huge because the embarrassment of basically admitting you’re obsessed with your ex when over 100M people are watching.”

Others noted the irony of the situation, stating that Nicole’s attempt to make a point was ultimately self-sabotaging. “The way Taylor Swift didn’t do or say anything bad to Kayla Nicole and her friends, but they’re still pressed and bothered anyway,” one commenter wrote, criticizing Nicole for still seemingly holding on to past grievances.
Kayla Nicole’s Past Relationship with Travis Kelce
Nicole and Kelce were involved in an on-and-off relationship for about five years before officially calling it quits in 2022. After their split, Kelce quickly moved on with Taylor Swift, and the two have been a high-profile couple ever since. Their relationship has dominated headlines, with Swift’s fans eagerly following every development.
Since Kelce and Swift started dating, Nicole has faced a wave of online hate from Swifties, many of whom accuse her of trying to stay in the public eye by constantly bringing up her past relationship. In an interview with People Magazine in September, Nicole addressed the online hate, explaining that she doesn’t let it affect her and has learned to “take control of the narrative.” She explained, “The opinions of others are only as big as you make them. So if I don’t allow it to affect me, it simply won’t.”
Despite her efforts to rise above the negativity, it’s clear that her involvement in the Super Bowl ad has reignited tensions and brought more attention to her past relationship with Kelce.
Kelce and Swift: Focusing on Their Relationship
While Kayla Nicole continues to face public scrutiny, Kelce and Swift have remained focused on their own relationship. After Kelce’s disappointing season, which saw the Chiefs fall short of another Super Bowl appearance, there has been speculation about his NFL future. However, sources close to the couple have indicated that Swift has been supportive of Kelce during this uncertain period.

“They’re not even halfway through the guest list,” a source shared about their wedding plans, suggesting that they’re in “date night mode” rather than rushing to finalize wedding details. While Swift is typically meticulous about planning, insiders say she’s been more relaxed with Kelce. The couple seems focused on enjoying their time together rather than being caught up in the pressures of wedding planning or media attention.
Conclusion: A Lingering Drama
Kayla Nicole’s involvement in the Super Bowl ad and the backlash that followed show that the drama surrounding her relationship with Travis Kelce is far from over. While she has attempted to move on and control her narrative, her comments and actions continue to attract attention and criticism. Whether her intentions were to throw shade at Kelce and Swift or simply to capitalize on a big ad campaign, the reaction has been overwhelmingly negative, especially from Swift’s fans.
For Kelce and Swift, it seems they’re more focused on their relationship than the noise surrounding them. However, as Nicole’s actions suggest, the past may not be as easy to leave behind as everyone hopes.