Claire Kittle Is Creating a Special Space for Football Fans With Her Latest Projects

In 2026, Claire Kittle is saying “yes” to more, starting with her debut in the SI Swimsuit issue. The content creator, brand founder, and wife of San Francisco 49ers tight end George Kittle is making waves as she steps into the spotlight for her first-ever feature in the prestigious magazine. Claire was photographed by Katherine Goguen at the stunning South Seas Resort on Captiva Island, Florida, as part of the February 2026 SI Swimsuit digital issue, alongside other notable models like Normani, Brittany Mahomes, Christen Goff, Ronika Love, and Haley Cavinder.

“I want to say yes to more because I’m really good at saying no,” Claire shared during her SI Swimsuit shoot. “This is truly a once-in-a-lifetime opportunity, and being an athlete my entire life, I love something to work towards. A goal. And so it’s just really cool that [SI Swimsuit] even thought of me in the first place.”

This marks a significant moment in Claire’s career, as she steps into a new realm of visibility and recognition. But beyond her modeling success, Claire’s journey in 2025 was filled with inspiring and impactful ventures that fans, especially in the football community, are sure to rally behind.

Kittle’s Impact Beyond the Field

The year 2025 saw Claire actively expanding her footprint both in sports and media. Together with her husband George, she co-hosted the Kittle Things podcast, a platform where the couple shares insights, fun stories, and candid moments with fans. Beyond this, Claire also teamed up with Kristin Juszczyk, the wife of 49ers fullback Kyle Juszczyk, to launch Wife’d Up, Mic’d Up, a YouTube series that gave a behind-the-scenes look at their game day experiences from the sidelines.

“We just finished nine years together, so going into 10, which is crazy,” Claire says about her bond with Kristin. “That’s really rare in the football world, like, there’s a lot of moving around, a lot of people get traded or cut or switched to teams. So, we’re very fortunate to have been together in this entire journey, and we just love having fun together.”

While these projects have been rewarding for Claire, there’s one that stands out above the rest—her brand, HOSS.

The Birth of “HOSS”

Claire is particularly proud of HOSS, which stands for “The House of Sport and Sisterhood.” This brand, born out of Claire’s passion for community and friendship, is all about creating spaces for women to bond over their love for sports, especially football. Claire’s deep connection to her own circle of college friends, whom she calls “the Hosses,” inspired her to bring that same spirit of sisterhood to the world of sports.

“There were five of us, and that’s our nickname, ‘the Hosses,’” Claire shares. “They support me in everything I do, and we just have the most fun together, and those are my sisters in this world. I just feel like it’s important that everybody has that and has that opportunity.”

In 2025, Claire took HOSS on the road with the HOSS Tailgate Tour, stopping in Los Angeles, Phoenix, and San Francisco. The goal was simple: bring women together to enjoy the game day experience, share stories, make lasting connections, and celebrate the camaraderie that comes with supporting each other.

Claire’s vision for HOSS is more than just about sports—it’s about fostering genuine friendships. “It’s really important to me to share her story and say her name—her name is Kari,” Claire says. “One of my best friends in that group has advanced cancer, and she found out when she was pregnant with her daughter. Her daughter’s healthy and perfectly fine, but she has been battling for two years now.” Claire shares that Kari’s strength and positivity have inspired her deeply, and HOSS is a celebration of life, friendship, and support, especially during challenging times.

What’s Next for Claire Kittle?

Looking ahead to 2026, Claire is full of excitement for the growth of her projects. When asked about her goals for the year, she emphasized growth as her main focus.

“We definitely want to grow Wife’d Up, Mic’d Up,” Claire reveals. “What does the offseason look like for us, right? We just filmed for the entire football season, but, like, there are things that Kristin and I do in the offseason that are also very interesting, you know, solo, separately and together. We’re always hanging out. Always. So what does that look like?”

Additionally, Claire is enthusiastic about expanding Kittle Things, her podcast with George. “That has been such a fun project for me to do with George, and it’s something that’s super outside my comfort zone. Like, I would never do a podcast, I don’t think, unless it was with George.”

A Bright Future Ahead

Claire Kittle is carving out a unique space in the world of sports, content creation, and business. From modeling for SI Swimsuit to building her brand HOSS, and creating authentic, fun spaces for women in football, Claire is proving that her influence extends far beyond being just an NFL spouse. With a vision for growth, she’s set to continue creating spaces for people to connect, support one another, and celebrate the things that matter most in life.

As Claire continues to evolve, it’s clear that she’s not just saying yes to new opportunities—she’s also creating those opportunities for others, bringing people together through the power of sport, sisterhood, and community. Fans of Claire, George, and the 49ers will no doubt continue to follow her journey as she empowers others and keeps pushing for positive change. The future is looking incredibly bright for Claire Kittle as she expands her reach and builds something truly special.