NEED TO KNOW
- Season 2 of Netflix’s America’s Sweethearts: Dallas Cowboys Cheerleaders premiered on June 18
- Squad members have been following a strict set of rules since 1972
- The rules include maintaining a certain body type and not fraternizing with players
Netflix’s docuseries America’s Sweethearts: Dallas Cowboys Cheerleaders has peeled back the curtain on some of the strict rules that the squad members must abide by.
The rules that Dallas Cowboys cheerleaders must follow â which outline everything from rehearsal attendance to physical appearances and relationships â were put in place in 1972. As the squad became even more competitive, director Suzanne Mitchell, who led the group from 1976 to 1989, implemented even more rules.
Those guidelines included taking part in several rehearsals a week and undergoing intense diet regimens, per The New York Times. The cheerleaders were also not allowed to attend parties or wear jewelry with their costumes, according to a 1978 story in the newspaper.
By the 1990s, the rule book was hundreds of pages long, with lines as specific as which fork to use at dinner and directives to not speak about boyfriends in front of fans, according to Texas Monthlyâs podcast Americaâs Girls.
The DCCâs current director is Kelli Finglass. Many of these decades-long rules have stayed the same under her tenure, as fans witnessed in the popular CMT reality TV show Dallas Cowboys Cheerleaders: Making the Team and Netflix’s America’s Sweethearts: Dallas Cowboys Cheerleaders, which premiered season 2 on June 18.
Finglass told PEOPLE in 2024 that the rules may be strict, but she stands by them. “I don’t make excuses for our standards,” she said. “It is a highly visible organization with very elite dancers.”
Hereâs everything to know about the rules Dallas Cowboys cheerleaders need to follow.
There are rules to follow before even making the team
Courtesy of Netflix
‘America’s Sweethearts: Dallas Cowboys Cheerleaders’.
In order to try out, all hopefuls must be at least 18 years old by the time preliminary auditions begin but there is no stated age limit. Non-mandatory audition prep classes are taught by current and former cheerleaders and are said to help hopefuls come audition time.
In order to apply, dancers must submit a headshot, full-length photo, 20-second intro video and dance video. During auditions, judges focus on dance technique, high kicks, splits, showmanship, personal appearance, energy, enthusiasm, poise, figure and personality, per the DCC’s website.
All cheerleaders must be flexible and able to perform the splits by the start of the season. Thereâs also a written test that evaluates dancersâ knowledge of the Cowboys and football in general.
In 1978, a reporter from The New York Times wrote that the Cowboys cheerleader tryouts he observed were âas tense as that at an open casting call for Broadway production.â He wrote that the women auditioning needed to be able to dance well, as the sideline routines were highly choreographed, and âa large measure of bubbly or charmâ was a must for off-season television appearances and public ceremonies.
Cheerleaders must attend all rehearsals
Courtesy of Netflix
‘America’s Sweethearts: Dallas Cowboys Cheerleaders’.
Before the NFL season begins, there are two to five mandatory rehearsals, followed by a set schedule once the season starts. Rehearsals are in the evenings, with extra weekend rehearsals for the Show Group, an elite group of 12 cheerleaders, and Rookies.
The DCC website states in all caps: âCANDIDATES WHO DO NOT FEEL THEY CAN ATTEND ALL REHEARSALS SHOULD NOT CONTEMPLATE BEING A DALLAS COWBOYS CHEERLEADER.â
Contracts with the DCC are one year and include participation in rehearsals, travel, cheer and dance camps for children and media interviews. In other words, as the Dallas Cowboys website states, âTotal commitment is required!!!!â
Strict attendance rules have been part of the DCC since its early days. According to America’s Girls, Watermanâs original rules stated that cheerleaders couldnât miss rehearsals and years later, Mitchell added more rules that included âno showing up at rehearsal without your hair and makeup doneâ and âno wedding rings on game day.â
At the bottom of a rules list from the â90s, read on the podcast, was the line, âThere will be many other unwritten rules given during the course of the year.â
Cheerleaders must maintain a certain body shape
Kevin Sabitus/Getty
Dallas Cowboys cheerleaders dance prior to an NFL football game against the Washington Commanders at AT&T Stadium on November 23, 2023 in Arlington, Texas.
On an episode of Americaâs Girls dedicated to the DCCâs rules, host Sarah Hepola read from a 30-year-old âDallas Cowboys Cheerleaders Basic Rules and Regulationsâ guide, which stated that cheerleaders couldnât gain weight.
The DCC website now states that there are no weight requirements, but they expect that cheerleaders âlook well-proportioned in dancewear.â
Fans of Dallas Cowboys Cheerleaders: Making the Team saw these dynamics when some hopefuls got chided about specific body parts. Over the decades, there were allegedly standard weigh-ins, and according to The New York Times, Mitchell would sometimes âcircle cheerleadersâ body parts in photos to show where they needed to trim down.â
âYour shorts were custom-fitted to you, and theyâd always say, âWeâll take it up, but we wonât let it out,â â Washington told The New York Times in 2018. âIt was like a finishing school.â
Though there was allegedly an infamous âWeight Listâ with the weight girls had to adhere to and problem areas that needed fixing in order for cheerleaders to be allowed to perform, in recent years, regular weigh-ins were dismantled.
In one episode of the Netflix series, a cheerleading hopeful is turned away for being too short while Finglass and other cheerleaders discuss the modern rule book.
“You don’t get a new uniform. Once you’re fitted for that uniform, that size is the size that you get. You don’t get to go up. If you go up, they’re like, ‘Why does this not fit you?’ ” a veteran cheerleader said.
Cheerleaders’ hair must be worn down
Matthew Pearce/Icon Sportswire/Getty
A Dallas Cowboys Cheerleader cheers during the NFC Wild Card game between the Dallas Cowboys and the Green Bay Packers on January 14, 2024.
Even during rehearsals, hair must be flowing. âNow it’s about the girls being as glamorous as they can,” Finglass told PEOPLE in 2016. “They all wear their hair down â even in rehearsal.”
In 2016, a third-year vet named Melissa told PEOPLE that most cheerleaders are used to having their hair pulled back, making dancing a little different for a DCC. âWe not only have our hair styled and down the entire game, but our dances almost always have some form of âhairography,â ” she said.
Cowboys cheerleader choreographer Judy Trammell told PEOPLE that the movement of the hair is more important than the length.
Whether short or long, hairstyles should be âcurrentâ and never hide oneâs face. The girls must maintain the look they established with DCC officials, which is how they appear in their publicity photos. All upkeep takes place year-round at the DCCâs official salon, Tangerine.
âThat’s actually kind of exciting and that’s a real fun perk, especially for the girls that come from small towns and went to a little local beauty parlor and then you come to this Dallas salon with two stories, 20 stylists, and equipment that looks like you could fly to the moon in it,â Finglass said. âIt’s really quite glamorous.”
In December 2024, squad member Armani Latimer went viral for dancing without a wig for the first time since revealing her alopecia diagnosis.
Cheerleaders’ makeup should be neutral and natural
Dusana Risovic/Penske Media/Getty
The Dallas Cowboys Cheerleaders backstage at the ACM Country Kickoff at The Star ahead of the 58th Academy of Country Music Awards from Ford Center on May 10, 2023.
As part of what DCC leadership has described as the cheerleaders’ wholesome look, thereâs a strong focus on a natural aesthetic.
For auditions, itâs suggested that dancers “wear shades that complement your natural beauty.â Matte eyeshadows are preferred â a little shimmer is okay, but nothing too glittery â as are vibrant yet neutral cheek and lip colors. Once on the squad, red lips and nails are not allowed, Finglass told PEOPLE in 2016.
Long and solid false eyelashes should be avoided, as should spray tans that are too dark, have orange tones or overuse contouring and highlighting. The womenâs tans, generally spray-ons, are maintained through memberships at Palm Beach Tan and Planet Tan in Dallas.
Uniforms are provided â and must be returned
Richard Rodriguez/Getty
The Dallas Cowboys Cheerleaders perform during the game against the Detroit Lions at AT&T Stadium on December 30, 2023.
Basic uniforms and rehearsal gear are provided, according to the DCCâs website, and all of the teamâs property must be returned before the final auditions of the following season.
After a Playboy scandal in which a DCC hopeful posed in a branded T-shirt, Mitchell implemented strict uniform rules in the 1980s. Former Dallas cheerleader Dana Presley Killmer shared on the Americaâs Girls podcast that uniforms were signed in and out because Mitchell âdidnât want it in the wrong hands.â
In May 2025, squad member Ava Lahey revealed the “long process” of cleaning her uniform herself, which included removing the velcro stars, the short’s belt buckle and any safety pins. Then, she used stain remover to scrub the uniform before putting it in the washer.
Cheerleaders must supply their own hosiery
Ron Jenkins/Getty
Members of the Dallas Cowboys Cheerleaders perform during the game between the New York Giants and the Dallas Cowboys at AT&T Stadium on November 12, 2023.
Finglass told PEOPLE that the cheerleaders âsupply their own hosiery.â
“They wear skin-toned hosiery with the uniform,” she said. “They’ve all found the brands they individually like. It’s got to be sheer, and it can’t peak out of the uniform â like it can’t be ‘reinforced,’ anything like that â because it has to look very natural.”
Cheerleaders must adhere to a clean and wholesome appearance
Matthew Pearce/Icon Sportswire/Getty
The Dallas Cowboys Cheerleaders perform during the NFC Wild Card game between the Dallas Cowboys and the Green Bay Packers on January 14, 2024.
According to writer Candy Evans, who wrote 1982âs A Decade of Dreams, one of the only books about the history of the Dallas Cowboys Cheerleaders, Mitchell wanted âto keepâ a nice, clean image, which âshe did really maintain for those cheerleaders.â
âOn Sundays, we were supposed to be the sexy cheerleaders on the sideline. The rest of the time, we were supposed to be perceived as squeaky clean,â Presley Killmer said of dancing in the 1980s. âHigh heels, pantyhose, business suit, makeup and hair done, mannerly, good etiquette.”
They allegedly were also not allowed to be seen with or near alcohol, nor could they chew gum. During Mitchell’s time, cheerleaders reportedly werenât allowed to wear jeans or curlers in public. In the 1990s, the rulebook also included notes on how cheerleaders should be dressing off the field, with one section noting, according to the podcast, âit is dangerous even to be out in your car in a skimpy manner.â
Cheerleaders arenât barred from having tattoos, but no ink â even small pieces â may be visible when in uniform or rehearsal clothes.
The DCC’s wholesome, classic Americana look is spelled out on their website, with an image that points to nearly every body part along with a company to help any fan try to imitate it, from tans to lashes to Lucchese boots. There are also tutorials for achieving game-day hair and makeup plus fitness routines.
Cheerleaders cannot fraternize with players
Netflix
The Dallas Cowboys Cheerleaders on ‘America’s Sweethearts: Dallas Cowboys Cheerleaders.’
In the 1970s and â80s, cheerleaders were not allowed to fraternize with Cowboys players, coaches, staff or journalists. According to the Americaâs Girls podcast, this rule was so well-known it didnât need to be written down.
âCowboys cheerleaders were off limits, and I think that only added to the aura of the Dallas Cowboys Cheerleaders, which separated them from a lot of other cheerleader groups around the country,â retired TV sports reporter Dale Hansen said on the podcast.
If cheerleaders were caught dating players, they were allegedly kicked off the team. The male players, however, were reportedly not.
Cheerleaders are paid on a schedule
Wesley Hitt/Getty
Dallas Cowboy cheerleaders perform before a game against the Chicago Bears at AT&T Stadium on October 30, 2022 in Arlington, Texas.
Despite the strict rules on and off the field, NFL cheerleaders have historically been paid minimally for their work â in 1977, Cowboys cheerleaders received $15 per home game, per The New York Times.
These days, the DCC website does not state exact compensation but does note there is “a pay schedule for rehearsals, home football games, promo appearances & shows.â A pay dispute between former cheerleader Erica Wilkins and the Dallas Cowboys was settled in 2019 â a representative for the team had no comment on the lawsuit when asked by PEOPLE at the time.
According to Americaâs Girls, cheerleaders reportedly made $12 an hour and $400 on game day. However, during season 2 of America’s Sweethearts, a group of veteran cheerleaders joined together to advocate for higher pay.
During the season 2 finale, the squad scored a “life-changing” 400% pay increase for the upcoming 2025-26 season, fourth-year member Megan McElaney told cameras.
Read the original article on People