New England Patriots quarterback Drake Maye has made a strong case for NFL MVP in 2025, guiding the team to a 14-3 record and securing the No. 2 seed in the AFC, demonstrating poise, leadership, and elite on-field performance throughout the season.

While Drake dominated on the field, his wife, Ann Michael Maye, carved out her own spotlight online, capturing national attention through her viral “Bakemas” videos on TikTok, where her creative seasonal baking quickly drew thousands of fans and widespread admiration.

As the NFL playoffs kick off this weekend, both Drake and Ann Michael have opportunities to showcase their talents on a larger stage, with the Patriots hosting Justin Herbert and the No. 7 Los Angeles Chargers on Sunday at 8 p.m. ET.

For Ann Michael, NBC Sports Boston has given her a new platform to expand her baking career, allowing her to share her culinary creativity beyond social media and reach viewers who may not follow football but enjoy entertaining lifestyle content.

On Thursday, Ann Michael posted a video announcing she had finished filming “Beyond Bakemas”, her new cooking show, sharing the announcement via Instagram Story and offering fans a glimpse into the NBC Sports Boston kitchen where she filmed the program.

“Hi everyone, it’s Ann Michael Maye here,” she said. “Just finished filming my baking show ‘Beyond Bakemas.’ I’m so excited for you guys all to see it, so be sure to stay tuned in,” signaling a professional step beyond her viral TikTok clips.

NBC Sports Boston captioned the post “Coming soon,” though an official release date has yet to be announced, leaving fans eagerly anticipating the debut of Maye’s new culinary venture as she transitions from social media to television.

Ann Michael, 22, has been with Drake Maye since their high school days, following him from Myers Park High School in Charlotte to the University of North Carolina, and ultimately into the NFL, culminating in their marriage last June shortly after her UNC graduation.

“She’s been awesome,” Drake Maye said in a December interview, praising his wife’s support after moving to Boston and highlighting her “Southern charm” as a positive influence on his life both on and off the field during the 2025 season.

Beyond support, Ann Michael’s passion for baking has helped her connect with over 300,000 TikTok followers, building a strong personal brand that has opened doors to new career opportunities, including a cooking show and a partnership with kitchen brand Ninja.

In January, Ann Michael is set to transition from her signature “Bakemas” sweet treats to a healthy cooking series, expanding her content repertoire and offering fans fresh ideas for meals that combine nutrition, creativity, and approachable cooking techniques.

Drake Maye has been enthusiastic in supporting his wife’s culinary ventures, emphasizing that her online success and new television platform have not only amplified her voice but also positively impacted his personal life and comfort during the demanding NFL season.

As the Patriots prepare for the wild-card round against the Chargers, Drake will aim to continue his MVP-worthy play while Ann Michael builds momentum for her TV debut, showcasing how both members of this modern power couple are thriving in their respective arenas.

Together, Drake and Ann Michael Maye illustrate a unique sports-lifestyle narrative, blending on-field athletic excellence with viral social media influence, creating a story that appeals to football fans, lifestyle enthusiasts, and those inspired by rising media personalities.