Kansas City Chiefs future Hall of Fame tight end Travis Kelce and global pop megastar Taylor Swift are not even married yet, and already they are “in rather elite company among celebrity power couples,” according to the financial magazine Forbes. In August the publication, which tracks the net worth of the wealthiest people in the United States and worldwide, estimated the couple’s combined assets at $1.67 billion.

“Only Jay-Z (estimated net worth $2.6 billion) and Beyoncé ($780 million) rival the pair in terms of fame and power and are worth more,” reported Forbes writer Martina Di Licosa.

But things have changed in the relatively short time since Forbes published its estimate of the Kelce-Swift combined net worth. According to a report published Tuesday by entertainment industry insider and columnist Rob Shuter, a recent announcement by Swift will increase the couple’s combined valuation by a nine-figure sum.

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On Monday, less than 24 hours after Kelce and the Chiefs had polished off the Detroit Lions with a 30-17 Sunday Night Football victory that was marred by a brawl after the final whistle, Swift made a major announcement about her next big show business deal.

On Monday, less than 24 hours after Kelce and the Chiefs had polished off the Detroit Lions with a 30-17 Sunday Night Football victory that was marred by a brawl after the final whistle, Swift made a major announcement about her next big show business deal.

Two days later, Shuter reported how much, according to his “industry sources,” Disney paid for the rights to Swift’s two newest projects — a whopping $100 million.

“Industry sources call the deal ‘unprecedented,’ making Swift, 35, the highest-paid artist in streaming,” Shuter reported, adding that one entertainment industry insider told him that the competing streaming giants Netflix and Amazon “made huge offers” for Taylor Swift | The Eras Tour | The End of an Era and The Final Show but in the end, Swift’s decision came down to the fact that Disney was willing to give the world’s wealthiest female musician “total creative control and ownership” of the finished products.

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Combined Net Worth Jumps by $100 Million

With Swift’s Disney rights fee added to the couple’s net worth, their combined assets would now equal approximately $1.77 billion.

The $100 million rights fee equals what Kelce and his brother Jason reportedly received from Amazon’s podcasting subsidiary Wondery for three years of their weekly show, New Heights.

But that is where the financial equivalence between Swift and Kelce ends. The vast bulk of their combined net worth comes from Swift. While Kelce is a wealthy individual by any reasonable standard, his share of the couple’s assets comes in at about $70 million, according to Forbes — compared to $1.6 billion prior to the new Disney deal for Swift.